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Marketing and Demographics Resources
The following resources are helpful in researching information about marketing, marketing research, and demographics. Catalog \| Print \| Indexes \| Databases \| Web sites
I. Search our catalog: Suggested subject words: Consumers - research Direct marketing Marketing Marketing management Marketing research. When searching our catalog for New Jersey-related materials, use the New Jersey subject keyword index.
II. Helpful Print Resources: Advertising Age Encyclopedia of Advertising. McDonough, John and the Museum of Broadcast Communications, Egolf, Karen (Eds.). Dearborn, MI: Fitzroy, 2003. Call #: R659.103 A244 Reference-Level 4 Brands and their Companies (29th Ed.). Detroit, MI: Gale Research, 2007. Call #: R658.827 C953 Reference-Level 4 Dictionary of Marketing and Advertising (2nd Ed.). Baker, Michael. New York, NY: Nichols Publishing, 1990. Call #: R658.8 B168.2 Reference-Level 4 Market Guide. New York, NY: The Editor and Publisher Co., 2007. Call #: R658.8 E23 Reference-Level 4 Marketing Information: A Professional Reference Guide (3rd Ed.). Barksdale, Hiram and Goldstucker, Jack (Eds.). Atlanta, GA: Georgia State University Business Press, c.1995. Call #: R658.8 M345 Reference-Level 4 Rand McNally and Company: Commercial Atlas and Marketing Guide. Chicago, IL: Rand McNally and Company, 2007. Call #: R912 R187 Reference-Level 4
III. Print Indexes Business Periodical Index. Call #: R016.65 B979 Located on level 4.
IV. Electronic Databases: subject listing and title listing Suggested keywords: consumer research, demographics, marketing, and market research. A. Use to locate journal articles and essays: ABI/Inform Global Omnifile Full Text –Wilson database Business and Company Resource Center EbscoHost* – Choose by checking one or more of the following: Academic Search Premier Business Source Premier Regional Business News Master File Premier Newspaper Source B. Use to locate Annual Reports: Edgar Database of Corporate Information C. Use to locate company information: Hoover’s Reference USA Business GLOBUS and NTDB (for international business information-also links to Stat-USA Internet) New Jersey State Business Gateway Services D. Use to locate statistical information: EconData.Net Stat-USA Internet (also links to GLOBUS and State of the Nation) USA Trade Online (U.S. and Foreign Trade Data) E. For information on Federal Business Opportunities: Fedbizopps F. Other business databases: Patent Information Trademark Information
V. Web sites Suggested Websites for Marketing Data: Brochure How to do market research All About Marketing Written for both for-profits and non-profits this guide covers the basics of marketing, market analysis and planning, evaluating marketing efforts, telemarketing and electronic marketing. American Marketing Association Register for free and gain access to articles and tutorials on the marketing process. This site also provides a free electronic statistics textbook. How to Prepare a Market Analysis Free registration is required. Click on Market Research to learn how to conduct competive research and how to prepare a market analysis. Government Information American Community Survey A program designed to update the decennial census by gathering social, economic and housing information every year. A demonstration period began in 1996 with full implementation in 2003. American Factfinder Interactive United State census information from the 1990 and 2000 censuses. Build quick tables, maps and reports by using the drop down indexes. View detailed data sets and create thematic maps. The statistics are from the decennial censuses, the American Community Survey, the economic censuses and population estimates. Consumer Expenditure Survey Statistical information on the buying habits of American consumers taken from two surveys; the quarterly Interview survey and the Diary survey. County Business Patterns Economic data by industry (excluding the self-employed, government workers, farm and railroad workers, and employees of private households) down to the zip code level. Minority Links Statistics from the 2000 decennial population and housing census on blacks/African-Americans, Hispanics/Latinos, Asian/Pacific Islanders, and American Indians/Alaskan Natives. Covers social and economic characteristics. New Jersey Electronic Almanac Statistics on New Jersey taxes, economy, education, transportation, and housing. New Jersey State Data Center A project of the State of New Jersey and the U.S. Bureau of the Census this site contains economic and demographic data as well as economic and demographic projections. Regional Economic Conditions (RECON) Economic information from the FDIC at the state, MSA, and county level. Data covers twenty four categories including housing starts, employment, unemployment, bankruptcies, earnings, and mortgage delinquencies. U.S. Census Bureau This primary Census Bureau site offers a useful A-Z subject guide for easy topical access, plus links to data on other countries and a quick link to collected leading economic indicators. Polls and Surveys Eagleton Poll The Eagleton Institute's Center for Public Interest Polling focuses on New Jersey has a survey releases since 1998 on its web site and is planning to put a searchable archive of all its polls (since 1971) on the web in the Spring of 2002. Institute for Research in Social Science The Howard W. Odum institute at the University of North Carolina at Chapel Hill offers a searchable database of poll questions from the 1960s to the present. PollingReport.com The Polling Report offers free current polling reports on politics and government, the economy and finance, current affairs, sports, entertainment and health. The polls are from a wide variety of sources. Public Agenda Online In-depth analyses and opinion studies on a wide variety of topics, including the economy. Other Advertising World An award winning index to advertising and marketing materials on the web from the Department of Advertising at the University of Texas. Over thirty categories including from account planning to word of mouth. FreeLunch Free data from Economy.com though registration is required. Access to over 1,000,000 economic and financial data series. Data can be downloaded and customized in various formats. An advanced search screen allows searching by geography, start date and frequency. ResearchInfo.com This site offers a market research roundtable, a job board, market research calculators, a legislative issues page, and a web-survey tutorial. The Right Site Free registration required to access data from this site. Statistics are from the Population and Housing census but EASI uses a ranking system of A to E according to concentration of the variable within the population or community. WISERTrade WISERTrade, the World Institute for Strategic Economic Research, provides foreign trade statistics. Although much of the data found on this site is fee-based, you can obtain free state export reports by NAICS. Catalog \| Print \| Indexes \| Databases \| Web sites

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Last updated: May 8, 2008