The Latest from Marketing

Are you video-marketing your library yet? If you are, you probably already know how effective it can be; if you aren’t, by the end of this column I hope to have convinced you that it’s not just essential but infinitely achievable.

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According to Facebook statistics, more than 800 million users have an active account. Facebook has taken social media interaction to a new level of communication.

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Brian Honigman at the Social Media Examiner offers an excellent list of 10 Ways to Market Your Business With Foursquare, all of which could be easily adapted to libraries.

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You don’t need to be a genius to do this stuff, or to have huge marketing budgets, or even loads of time.

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In the US, the American Library Association and libraries across the country are sponsoring National Library Week from April 14-20.

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Video is a pretty essential format for marketing your library these days, and can be done surprisingly cheaply and easily.

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Do libraries need social media?

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for librariesRegister Here: http://ala13.ala.org/

Expand your network. Build your knowledge. Improve your profession.

ALA Annual Conference programs, updates, conversations, and other events cover key issues such as digital content and e-books, technology in libraries, innovation, books and hundreds of authors, leadership, library advocacy, community engagement, and library marketing. There’s also a wide range of networking opportunities and fun events. Don’t miss out!

For more information and to register, visit: http://ala13.ala.org/.

McCormick Place Chicago 2301 S. Lake Shore Drive 60616 Chicago, IL Share this post with: 

for librariesRegister Here: http://njlaconference.info/

It's time again to find out what's hot in libraries, develop new skills, and reconnect with friends and colleagues... plus everything else that Atlantic City has to offer!

Full registration for the Conference includes: access to the exhibit hall and vendor demonstrations, NJLA President's Program, exciting keynotes from popular speakers, valuable experiences like the resume review service, an abundance of quality programs on hot topics, a variety of great social events, and much more!

Revel Resort 500 Boardwalk 08401 Atlantic City, NJ Share this post with: 

The New Jersey State Library is happy to announce “SWAT Team – Round 3,” offering you an opportunity to transform the physical interior space of your library.

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The New Jersey State Library is happy to announce “SWAT Team – Round 3,” offering you an opportunity to transform the physical interior space of your library.

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Event date(s):  February 1, 2013 (All day) - February 28, 2013 (All day)

Throughout Black History Month, New Jersey libraries will celebrate the achievements of African-American pioneers, heroes, artists, writers, scholars, scientists, engineers, lawyers and more with lectures, activities, performances and other special events.

Here are some Black History Month events happening at libraries around the state:

Willingboro Publ

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Peggy Cadigan is the Deputy State Librarian for Innovation & Outreach at the New Jersey State Library. Ms.

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Kathleen Moeller-Peiffer obtained her Bachelor of Arts degree from the University of South Carolina in Columbia, with a major in English studies, and her Master of Science degree from Florida State University in Tallahassee, with a major in Library Science.

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for librariesEvent contact: npeter@njstatelib.org

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