More than any other network, Twitter can be baffling. Until you know its conventions and culture, it can be hard to understand its appeal. But, it’s an excellent tool for staying up on news, keeping your community aware of your activities, and for understanding trends and how they are shaping today’s culture. Here’s a quick primer, as well as some tips on building a following.
The Internet and technology have made marketing tools and services much more affordable and accessible for marketing your public library. Not only are they easy to use, but they are often free or low-cost. They enable you to market your library quickly and widely, organize advocacy groups with ease, and converse with library patrons and fans around the clock, regardless of location.
Facebook, the dominant social network, will reach 1 billion users by August, according to a recent study by iCrossing, an analyst firm. While most of those users are outside the U.S., 300 million are Americans.
The public’s demand for library services is great, but budgets remain under pressure, Susan Hildreth points out in a recent Huffington Post article.
With the New Jersey unemployment rate hovering at around 9.1% (as of November 2011), job seekers need to know that their public library is there to help.
In today’s struggling economy, public libraries play a critical role in the community. Beyond bringing books to people of all ages, they help the jobless research employment opportunities, apply for jobs, and improve their interview skills.
Marketing plans are the first step toward creating effective promotions. Understanding your goals and your audience is critical to determining what activities you should undertake.
Here are the key elements of an effective marketing plan…