Public libraries can help the less fortunate in their communities by running holiday giving campaigns to collect donations for the needy.
Video is often touted as a powerful marketing tool, and it certainly is. But if you’re not comfortable in this medium, then perhaps it’s worth taking a look at an audio-only alternative to marketing your public library: podcasting.
When people have nice things to say about your public library, of course you want to share. It’s easy to do in social networks – often it takes only a click. But is there an opportunity to give your public library advocates more of a platform?
Earlier this summer, Facebook released a new version of its Insights analytics program that offers a cleaner and more robust look at the data behind your page.
More people are watching and uploading video online, making online video a fast-growing trend, according to the latest report from the Pew Internet & American Life Project. The organization attributes the increasing…
Be clear. Thats the overriding theme in the Elements of Style, the revered guide to good writing, and it is apt advice for writing marketing copy for the Web.Reading a Web page…
It’s fall, and that means it’s time to start thinking about 2014 and the marketing strategies for our public libraries. Strategy is simply the process of getting from point A to point B. Or, more specifically, it’s the process of achieving your goals.
You may have heard of Creative Commons, which is a do-it-yourself tool that’s becoming widely used by individuals to manage copyright of their work. You may be wondering how it fits into your content marketing strategy.
Public libraries serve people from all walks of life: readers, parents, job seekers, entrepreneurs, and many, many others. This makes libraries vibrant centers of activity, but it also makes public library marketing just a little bit more challenging.
It takes some time to develop an audience for blog and social media channels, and most public library marketers will find that they won’t gain a massive audience overnight. While there are some shortcuts for attracting more readers, these often require a monetary investment.
Whenever you’re putting together your budget or your latest board presentation, you’re probably asking yourself: “How can I bring this to life?” A powerful story can make the difference in your public library advocacy efforts.
Facebook has continually moved the needle on the use of its subscriber’s data, generating ongoing debate and concern about privacy issues. Here’s the latest on what’s happening and some ideas for how public library marketers can be respectful of their fans’ privacy.