In today’s struggling economy, public libraries play a critical role in the community. Beyond bringing books to people of all ages, they help the jobless research employment opportunities, apply for jobs, and improve their interview skills.
They also provide entrepreneurs with access to a wide range of small business resources that can help them grow their businesses and hire people. They inspire young children and youths to read and explore new areas of interest. They provide boomers with tools that help them develop new approaches to life and work in midlife. And they provide urban areas with free access to art, technology, and meeting space. By providing this assistance, public libraries support our communities and improve the local economy.
When local budgets are tight, it’s easy to forget that the public library contributes to the local economy in a real and tangible way. It’s essential, then, for public library directors to promote not only the books on the shelf, but the free access to the Internet that is a lifeline to the unemployed. Its essential that entrepreneurs know that the library can help them uncover untapped markets for their services. And it’s especially essential for the broader community and local government to know that a reduction in library services would have a detrimental effect on local economies.
This new blog will provide public library directors with the information and tools they need to promote their public library to key constituencies, including their communities, local politicians, and government officials.
We’ll provide tips and best practices on a wide range of marketing topics, including how to develop a marketing strategy, pitch a reporter, and use social media to connect with your community.
Check back here each week to stay up-to-date on the latest trends in marketing for libraries and to learn about best practices, as well as resources you can use to get the word out to your communities.