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Business Research Tools

Uncover new opportunities and expand your business with free access to market research and company databases through your local public library. The resources listed below will help you:

  • Conduct market research
  • Identify new sales leads
  • Create prospecting lists
  • Research best practices
  • Find industry news articles

Business resources can be accessed 24 hours a day, 7 days a week with any New Jersey library card. Stop by your local library to sign up — it’s easy and free.

(Click here to go back to the Resources for NJ Business Owners page.)


business-source-eliteBusiness Source Elite

Business Source Elite provides full-text coverage of scholarly business, management and economics journals. This rich collection also includes publications covering topics such as accounting, banking, finance, international business, marketing, sales, etc.

Full text for business publications, company profiles, and more.

Business Source Elite offers full text for more than 1,110 business publications and contains expanded PDF backfiles for more than 153 titles (back to 1985 or the first issue published for that journal). More than 10,150 substantial company profiles from MarketLine are also included.

Content Includes:

  • More than 1,110 Business Publications
  • More than 10,150 Company Profiles from MarketLine

refusaReferenceUSA

Now with Historical Data Reports for US Businesses, this is an online phone directory that serves as a powerful marketing tool. The database covers more than 12 million U.S. Businesses, 102 million U.S. residents, 683,000 U.S. healthcare providers, 1 million Canadian businesses and 11 million Canadian residents.

Build your own customized lists of companies by specifying geography, product lines, SIC/NAICS codes, company size, and sales volume. Each record includes contact information with addresses, key executives, and website URLs. This is a great resource to generate mailing lists- it even creates the mailing labels for you.

Reference USA provides detailed, current directory information on more than 12 million U.S. Businesses, 102 million U.S. residents, 683,000 U.S. healthcare providers, 1 million Canadian businesses and 11 million Canadian residents.


RegionalBusinessNews_Masthead_WebRegional Business News

This robust resource provides ultimate coverage for full-text business publications, on a regional level, for the United States and Canadian provinces. Key resources include newspapers, radio & TV news transcripts, trade publications, magazines and newswires, with full-text content coverage spanning over 22 years.

Reputable Resources for Your Regional News

Whether searching for information about presidential candidates, franchise restaurants, retail industry, business planning, political participation—Regional Business News will cover the story. Content is provided by leading publishers in business news including the New York Times, The Washington Post, PR Newswire US, Business Newswire and more.

Content Includes:

  • Full-text for 106 regional U.S. and Canadian business publications
  • Full-text coverage dating back to 1990

smallbusiness_webbutton_100X200Small Business Reference Center

This database offers a wide variety of information on small business and entrepreneurial subject areas, common business types, a help and advice section, and provides information on how to create business plans that lead to successful funding.
Content includes:

  • Nearly 400 full-text periodicals
  • Nearly 500 full-text reference books
  • Hundreds of business videos
  • State-specific resources
  • Unique, user-friendly interface
  • Business Basics
  • Start-up Kit & Business Plans
  • General Business Areas
  • Industry Information by Small Business Type
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