Staying on top of all the moving parts in a public library marketing program is much more challenging today than ever before. There are all the pieces we’ve traditionally created and distributed: press releases, flyers and advertisements. But now we also have blog posts, Tweets, pins, emails, videos, images and so much more. How do you keep it all together?
One highly rated organizational tool is Evernote. It’s used by millions to organize research, run businesses, and keep track of personal hobbies and family activities.
The tool offers many features that librarians will love. Mobile, web and desktop applications are available, and you can move seamlessly among them. The tool’s basic organizational construct is a “notebook,” which functions as a filing system. Just as you would with folders on your desktop, you may create multiple notebooks – one for each project or activity. For example, you may have a blogging notebook, a summer reading campaign notebook, and a Makerspace notebook.
Notebooks, individual items, and anything you add to Evernote can be shared easily with your team. Not only does this enable collaboration but it can help you streamline your marketing process.
Let’s look at seven ways Evernote can help you stay organized and better manage your marketing program.
1) Keep track of ideas
At its core, Evernote is a note-taking tool. This is especially powerful for marketing because you can create checklists and editorial calendars, as well as capture, manage and track ideas for promotions – all in one place.
2) Find notes quickly
Of course, to manage the tasks mentioned above, you could use a standard word-processing program. Or a paper notebook. But Evernote has one feature that sets it apart: You can sort, tag and categorize your notes so that you can find them again quickly. The tagging capability is very flexible, allowing you to create a taxonomy that makes sense for you.
3) Clip web articles and pages
How often do you browse the Internet and find something that would make the basis of a good blog post? Or an image you’d like to share on social? And how often do you lose track of it? With Evernote Web Clipper installed on your browser, you can save part or all of a Web page into one of your notebooks with just a click. You can also add a reminder to each item you save, and you’ll be alerted when it’s time to post or work on it.
4) Eliminate little slips of paper
Another benefit is that this tool isn’t limited to digital items. You can also keep track of “in real life” paper notes and other documents. Let’s say library visitors are leaving hand-written notes in the suggestion box. Rather than have the notes sit in a stack on a staffer’s desk until someone has a chance to review and handle each request, you can add them to Evernote. Simply snap a picture with your smartphone camera and upload to the application.
5) Share with team
But what if you’d like to delegate some of the work for each of the notes you’ve created? Evernote allows you to easily share individual notes and entire notebooks with others, who can either view or edit, depending on the permissions you’ve set for each user. This can help to streamline the social media workload.
6) Record meetings and conversations
Another way Evernote aids collaboration is by helping you manage and track discussions and decisions in meetings. For example, you can type meeting notes into Evernote, share them in real-time with presentation mode, and share notes with the entire group later. If you’d rather focus on the discussion, there’s even an option to record the entire meeting and save it to Evernote.
7) Sync across devices
One of the best features of Evernote is that it is a centralized location for all of your notes, research and project information. In addition to Web and desktop versions, there are also mobile apps for iPhone, iPad and Android, which means you can access your notes from any device.
Although it’s flexible and fairly easy to use, Evernote is not without its challenges. After years of working in Word and email, users may find it difficult to incorporate a new piece of software into daily habits. Also, while the Basic version is free, some features – such as searching office documents or offline access – are only available if you upgrade to a paid version.
Still, there’s a lot to like about this tool. With its ability to capture everything and categorize anything, Evernote can help to streamline your marketing initiatives and keep multiple campaigns organized and on track.