Here’s one surefire way to grab the attention of your audience: Add an image to your social media posts. With reader attention span shrinking and the volume of content expanding exponentially, your content must stand out. Visual content is effective because most social media users will gravitate to it instinctively.
Research continues to prove the impact of image posts on social media engagement. On Facebook, posts with images receive three times more engagement than text-only posts, according to Search Engine Journal. On Twitter, tweets with images are retweeted 150 percent more than tweets without visual content.
Of course, you want your images to look good on every social network. But it can be challenging because every channel has its own size requirements. To complicate things further, these guidelines often change from year to year.
That’s why it’s useful to have an up-to-date resource that collects all social media image sizes in one place. The infographic below, courtesy of Postcron, covers image sizes as of January 2018. It’s fairly comprehensive, too, covering Facebook, Twitter, Instagram, LinkedIn and more.
Postcron also offers some valuable, extra tips here for increasing engagement, such as:
- Uploading images to Twitter through pic.twitter.com obtain 94% more retweets, and
Be sure to bookmark this page, so you can easily reference the sizes as you create visual content for each of your social media channels!