Thank you to Grace-Anne Alfiero for a wonderful and insightful presentation on digital storytelling and it’s impact for the non-profit sector. Digital storytelling is a powerful way to engage your audience, call them to action, and leave a lasting impact that will help grow your non-profit. Audience is a key factor when developing your digital story so it is important to know your audience to ensure that you capture as many as possible. Knowing where to place your digital story can drastically increase the number of views, and donations, and Grace-Anne recommends studying the Z-Pattern associated with how people view and read computer screens. While the images in the video can be extremely impressionable, ensuring that you have corresponding music (royalty free) and text to reinforce your message can lead to a greater call to action. For more tips and resources, please download the items below from the presentation and visit her blog at http://www.artsinactionllc.com/blog.