Thank you to Paul Cecala from Cecala Career Consultants for sharing some tips we can use during the holiday season to improve our networking opportunities and outcomes. Whether you are looking to move up, change careers, or expand your circle, the holiday season is a great way to engage in productive conversations with colleagues and influential people within your organization. Year-end meeting, parties, and other holiday-themed gatherings can bring a variety of people together who may be able to help you, especially those that may be higher in the organizational chart or those that you rarely get to interact with in a meaningful way. To maximize this time of the year, there are ten tips to keep in mind.
10 Tips to Maximize Holiday Networking
Tip 1 – It’s Not About You!
Counter-intuitively, networking is not about you, but rather the other person. At its core, networking is about building relationships/friendships and the best way to do this is to shift the focus away from yourself and build a rapport. Once you’ve established a cordial and mutually-beneficial relationship, you can start using the relationship for your career needs.
Tip 2 – Always Seek Out the Hiring Authority
The most efficient way to advance your career, especially if you are trying to change careers or transition to a different employer, is to find the hiring authority of the organization you wish to work for. By connecting directly with those involved in the hiring process, especially making the final hiring decisions, you can develop a rapport that makes resumes and interviews a formality since that person already knows your strengths and worth to the organization. If you do not know who that person is, find someone who does and make/foster that connection. Your mindset needs to be “Always Be Connecting” and “Always be Selling”.
Tip 3 – Know Your 6 Introductions
There are 6 types of introductions that you should develop and practice so that you are prepared for any situation that may warrant meeting the right person. The 3 that are most relevant to events during the holiday season include:
- 10 second tease
- 30 second introduction
- 90 second story
Each one of these should build on the previous, explaining who you are, what you do, and what your accomplishments are. When building your introductions, be sure to include your name, current role or title you want, your value proposition, your target organizations, a call to action (what do you want from me?), and possibly a personal interest or hobby. Your introduction should peak their interest and leave them wanting to know more.
Tip 4 – Make it a Conversation
When speaking with individuals, you want the conversation to be substantial and flow like a normal conversation. An easy way to accomplish this is to ask questions. You can start by breaking the ice with holiday related questions, such as:
- What holiday traditions are your favorite?
- What is your favorite holiday movie/song? Why?
- What is your favorite holiday food or memory?
This not only lightens the conversation and makes it casual, it also allows for follow-ups or shared interests to keep the conversation going. If you’ve already went through your introductions (on both sides), ask more about their job, projects, or other work-related topics that were brought up. The more information you can gather, the better your chances will be at finding the right person for your job interests or what they are looking for in the ideal candidate.
Tip 5 – Listen Intently and Intentionally
You need to be genuine in your interactions and conversations to build a healthy relationship that can help you in your career path. The easiest and most impactful way to do this is to listen with intent. Be sure to:
- Focus on the person who is speaking
- Repeat their name several times throughout the conversation
- Show interest in what they say
- Reflect back some of their thoughts in your own words
- Ask open-ended questions
- Lead the conversation to what you want out of it
Tip 6 – Entering and Leaving Conversations
This can be the most difficult part of networking with larger groups, especially when it comes to people who you do not speak to often or at all. Be gentle when trying to insert yourself into a conversation. You can stand outside the circle while making eye contact with the person speaking. You can also non-verbally nod and acknowledge what is being said. Be sure to wait to be invited in or wait to an appropriate pause to step in and comment on the existing conversation.
When leaving a conversation, do it politely. Thank everyone for speaking with you and extend an invitation to speak again the future. You can excuse yourself to get a drink, some food, or that you need to speak with someone else at the gathering. As long as you are respectful, no one will mind.
Tip 7 – Be Ready to Give Before You Receive
All relationships are based off of a system of give and take, yet it is often more difficult to be the giver. In general, we are more willing to help someone who has already helped, whether out of a subconscious feeling of obligation or genuine good-will. Ways that you can “give” to those you are networking with include other contacts that are beneficial to them, useful industry information, invited commentary on projects or ideas, or recommendations on mundane things like food or entertainment.
Tip 8 – Keep the Conversation Going
Holiday networking opportunities do have a finite time and you will not be able to accomplish everything you want in one sitting. To gain the most of the relationship, you need to keep the conversation going in the future. Try to set a future date to continue the conversation or when you will check in. Also, don’t expect the other person to remember so be sure to be the one to follow-up.
Tip 9 – Never Ask for a Job!
Regardless of the time of year, never ask for a job while networking; it is just bad manners and it makes it look like you are just using that person for your own personal gain. During the holidays, be sure to keep the conversations light and fun; use them as stepping stone to build toward future, more productive conversations. This is also the time to try to meet new people and establish a foundation for a mutual beneficial relationship in the future.
Tip 10 – Follow-Up
Whenever you establish a networking contact or foster an existing one, always be sure to follow-up afterwards. This can be a quick thank you for their time or a quick questions regarding something that was discussed in your last conversation. Follow-ups help demonstrate your genuine interest in the relationship and force someone to remember you. If someone introduces you to new contacts, be sure to thank them for their efforts. One of the greatest feelings in the work world is to know you’ve been heard and your time is appreciated; use that to your advantage!
More Information
If you would like more information on networking or have any questions related to the material discussed above, please contact Paul Cecala at pcecala@cecalacareer.com. You can view a recording of the webinar on our YouTube channel at https://youtu.be/PXdFZfd043U.