Forming your library’s marketing plan? Review these five trends first! By Julia Giantomasi Published January 13, 2026 The new year is always a great time to refocus strategies and assess… Continue reading “Marketing Trends for 2026”
Author Archives: Julia Giantomasi Archives
News
State Librarian’s Update – January 2026
January 9, 2026 I would like to take a moment as the new year begins, to give a shout out to the staff of the New Jersey State Library (NJSL).… Continue reading “State Librarian’s Update – January 2026”
Library Development, Services for Libraries
Money Smart for Life: Financial Literacy Programs in New Jersey Libraries
Published December 18th, 2025 Money Smart for Life is a new initiative from the New Jersey State Library designed to help libraries educate their communities on the skills needed for… Continue reading “Money Smart for Life: Financial Literacy Programs in New Jersey Libraries”
Marketing Blog
A Guide to YouTube Shorts for Libraries
Find out what makes Shorts unique and how libraries can use them By Julia Giantomasi Published December 10, 2025 Short-form videos have proven to be the most successful form of… Continue reading “A Guide to YouTube Shorts for Libraries”
News
State Librarian’s Update – December 2025
December 5, 2025 I always find that Thanksgiving is more a time of reflection than the New Year is. Gratitude is important to me, not just on Thanksgiving, but as… Continue reading “State Librarian’s Update – December 2025”
Marketing Blog
Five Free Library Content Ideas You Can Post This Week!
Five simple ways to boost your library’s social media game Written by Julia Giantomasi Published on November 13, 2025 Running out of ideas for your library’s social media feed? You’re… Continue reading “Five Free Library Content Ideas You Can Post This Week!”
News
State Librarian’s Update – November 2025
November 5, 2025 We’re about to enter the second phase of Teaching Information Literacy, NJSL’s IMLS-funded project to support the implementation of the state’s new K-12 Information Literacy Student Learning… Continue reading “State Librarian’s Update – November 2025”
Marketing Blog
The Secret to Social Media Hooks
A great hook makes someone pause and promises quality content. Written by Julia Giantomasi Published on October 8, 2025 Stop the scroll! Although the average attention span of a human… Continue reading “The Secret to Social Media Hooks”
News
State Librarian’s Update – October 2025
October 3, 2025 Thank you to those of you who participated in the library regulations review process over the last two years. Two working groups met at least monthly for… Continue reading “State Librarian’s Update – October 2025”
Marketing Blog
Refresh Your Library’s Approach to Email Marketing
Tips to stand out in a subscriber’s inbox Written by Julia Giantomasi Published on September 16, 2025 Email marketing is a great way to reach your patrons directly, but it’s… Continue reading “Refresh Your Library’s Approach to Email Marketing”