Although there are now more ways than ever to promote your public library news, there is nothing quite as powerful as being featured in the local newspaper or appearing on local television. However, it’s not always easy to convince journalists to cover the library. That’s why it’s worth brushing up on your public relations skills.
The good news is that you don’t need to take a class or earn a degree in PR (though it’s definitely worth it!). There are many fantastic PR experts on the web who write frequently about the profession and share best practices for connecting with the media. However, the five blogs listed below are considered must-reads by PR professionals. I recommend checking them out and adding them to your regular reading list. You’ll find lots of useful advice about every aspect of media relations and plenty of tips to help you secure coverage.
The Public Relations Society of America calls itself “The Voice of Public Relations” for a reason. They provide PR news & industry updates, articles and resources every few days, so it’s a great website to visit regularly. Topics and categories range from ongoing PR training to thought leadership and ethics. There’s even a widget that tells you how long you’ll spend reading a piece (most are three to five minute reads). A recent blog post explains how to create and maintain an editorial calendar: a must-read article for a must-have skill!
This tell-it-like-it-is team led by Gini Dietrich writes about current issues and trends in marketing, communication, social media, entrepreneurship, search engine optimization (SEO) and advertising. They also expose bad PR and marketing practices. Rated as one of the top PR blogs by Forbes and others, it also features a different guest blogger every week across a wide range of industries. A helpful hit for librarians is their August piece on visual storytelling that encourages creativity in branding.
Agility PR publishes multiple times daily on every current topic and industry you can think of. That being said, this website’s greatest value for librarians lies in its “Deep Dive Resources” section that provides all types of materials and guides to take your PR game to the next level.
This company is known for its range of PR services, such as media databases, press release distribution, and media monitoring. But did you know that their blog features best communications practices and media news? Even better, they host an “Executive Insights” section written by C-suite executives. These thought leadership pieces cover PR strategy from a corporate leader’s view. Their three-minute “modern communicator” quiz is short and fun, while still providing valuable feedback based on your result. Just remember to subscribe first.
If you enjoy learning from a variety of communications outlets, CommPRO.biz has you covered. Webcasts, on-demand videos, and live streams are just a few of the ways they provide insight into best practices for PR and media relations. This website covers a wide range of communications topics – not just PR – but corporate communications, marketing and social media too. In our digital age, there’s so much cross-over between disciplines that this diversity can be very valuable. You will find that many topics are just as relevant to PR as they are to marketing.