For all of the buzz around social media, sometimes we forget that plain old marketing can be very effective. How many times have you walked into your local coffee shop and become aware of an event from a poster on the door?
Social networks offer many interesting possibilities for public library marketing. One network that public libraries should consider is Foursquare.
Marketing can be a bit overwhelming, and you may be asking yourself several questions. How do I get started? What’s the best way to get the word out about events? How do I reach out to the media? What’s the difference between Facebook and Twitter? Do either of these really work?
When it comes to social media, Facebook and Twitter often get most of the attention. It’s not surprising: Facebook is expected to reach 1 billion users this year, and Twitter has a reputation for scooping traditional media outlets.
We’ve entered the era of Me Inc. One of the bright spots in the troubled economy of the last few years has been the creation of small businesses – more than 565,000 in 2010, according to the Kauffmann Foundation.
Watch the video and note our marketing tips below…
More than any other network, Twitter can be baffling. Until you know its conventions and culture, it can be hard to understand its appeal. But, it’s an excellent tool for staying up on news, keeping your community aware of your activities, and for understanding trends and how they are shaping today’s culture. Here’s a quick primer, as well as some tips on building a following.
The Internet and technology have made marketing tools and services much more affordable and accessible for marketing your public library. Not only are they easy to use, but they are often free or low-cost. They enable you to market your library quickly and widely, organize advocacy groups with ease, and converse with library patrons and fans around the clock, regardless of location.
Facebook, the dominant social network, will reach 1 billion users by August, according to a recent study by iCrossing, an analyst firm. While most of those users are outside the U.S., 300 million are Americans.
The public’s demand for library services is great, but budgets remain under pressure, Susan Hildreth points out in a recent Huffington Post article.
With the New Jersey unemployment rate hovering at around 9.1% (as of November 2011), job seekers need to know that their public library is there to help.
In today’s struggling economy, public libraries play a critical role in the community. Beyond bringing books to people of all ages, they help the jobless research employment opportunities, apply for jobs, and improve their interview skills.