Summer is already upon us. The college students are home. Local schools have let restless students loose, and adults are counting down the days until longed-for vacations.
Facebook has added several new features that make managing your public library’s Facebook page a bit easier.
In March, Facebook introduced the Admin Panel, which allows Page Administrators to view both notifications and Facebook Insights from a single dashboard.
There are well over 400 public libraries and branches in New Jersey, and we all face the same challenge: The perfect storm of increased usage of public libraries while funding stays the same or declines. To meet the needs of our communities, we need to market and advocate the services we provide.
What’s the best way to help legislators understand what the public library does for the community?
How do you know if your marketing is working? Let me tell you: a gut feel won’t tell you enough. With limited resources, it’s critical to measure your marketing activities. It’s the only way you’ll know which of your marketing efforts are most effective, and which you should stop doing altogether.
All marketers claim that their product or service is the best. Words and phrases like “leading,” “highest-quality,” and “best service” tend to appear in marketing copy at a staggering rate. How can everyone be the best? There must be a better way to persuade people that they should support – and advocate for – your public library, right?
Well, actually, there is.
Your public library now has a Twitter account, and you’ve been actively tweeting several times a day. You’re sharing great content and are having some interesting conversations with a handful of patrons.
But, for all the work, your number of followers seems to be increasing at a tortoise’s pace. Slow, but steady.
YouTube is the second most popular search engine, behind Google (which owns it). As a marketing tool, video can be very powerful, especially among Millennials and teenagers, who tend to be very visual learners. Video is also a medium in which they are very comfortable. More than one in four Internet users between 12 and 17 record and upload video to the Web, according to a recent Pew Research Center Study. So, it’s worth adding finding ways to add it to your marketing mix.
Ask your neighbor how they find out about local community news, and they will likely tell you there are two common ways. They either hear it from someone else in town (word of mouth) or they read or hear about it in the local media. So, it’s critical for public libraries to reach out and develop relationships with local reporters and editors.