Marketing Your eBook Collection

The launch of the new Apple iPad got me thinking again about eBooks and the dramatic changes in the way people are now consuming books. The lines that stretched around the block for the new iPad indicate that public libraries will see increasing demand for eBooks.

Tips to SEO Your Public Library Website or Blog

If a blog is part of your public library’s marketing strategy, it’s critical to optimize your copy so that search engines can easily find it. SEO – or search engine optimization – is the practice of incorporating search keywords into the headline and lead paragraph.

Visually Market Your Public Library With Pinterest

The latest social network to be catching fire is Pinterest, a virtual pinboard for images of things people love. Launched in March 2010, it already has more than 15 million users. Currently, Pinterest is invitation only, and I’ve only just begun to explore it myself.

Look out – here come the interns!

Spring is nearly here, which means returning college students aren’t far behind. If you’re considering hiring a summer intern, now is the time to start looking. Here are some tips for hiring a good intern to help with your marketing efforts.

Easy and Cost Effective Ways to Get to Know Your Audience

An essential building block of an effective marketing plan is a good understanding of who your target audience is and what they think. You may intuitively feel that you know the baby boomer who comes into your library every Friday morning, but it’s usually a good bet to back up your intuition with some data.

Splash the Word!

For all of the buzz around social media, sometimes we forget that plain old marketing can be very effective. How many times have you walked into your local coffee shop and become aware of an event from a poster on the door?

How to get started with your marketing plan

Marketing can be a bit overwhelming, and you may be asking yourself several questions. How do I get started? What’s the best way to get the word out about events? How do I reach out to the media? What’s the difference between Facebook and Twitter? Do either of these really work?

The first rule of social media: Listen first

When it comes to social media, Facebook and Twitter often get most of the attention. It’s not surprising: Facebook is expected to reach 1 billion users this year, and Twitter has a reputation for scooping traditional media outlets.

Grabbing the Attention of Entrepreneurs

We’ve entered the era of Me Inc. One of the bright spots in the troubled economy of the last few years has been the creation of small businesses – more than 565,000 in 2010, according to the Kauffmann Foundation.