Why LinkedIn Should be Part of Your Social Media Strategy

Whenever we talk about social media for public libraries, we usually jump first to Facebook, Twitter and blogs. LinkedIn doesn’t get a lot of attention, but it should really have a place in your marketing plan.
Public libraries are adept at helping the unemployed find a job, navigate career transitions, and start a business.

The Library Blog Is a Very Powerful Marketing Tool

We hear a lot about social networks like Twitter and Facebook as great public library marketing tools, but we often forget that a blog can drive much traffic to your website and is a great resource for your community.
Because of the way search engines work, frequently updated blogs can drive large numbers of Web visitors to your site.

Why Support Public Libraries? This Infographic Makes a Compelling Case

Visual storytelling is highly effective, because it’s both very engaging and people tend to remember facts better if they’re told as a story or shown as an image.
Infographics combine facts, data, and storytelling with imagery. They’re very compelling and often shared widely within social media. This makes them a very good marketing tool.

Public Library Patrons Want More Tech Services

Petting zoos, GPS navigation and Redbox? Is this really what public library users would like to see at their libraries? Well, not exactly, but they would like to see more new technologies.
The latest Pew survey on American’s attitudes and expectations for public libraries finds that many library patrons would like to see digital services expanded.

2013 Edgar Award Nominees Announced

The Mystery Writers of America has announced the nominees for its 2013 Edgar Allan Poe Awards, honoring the best in mystery fiction, non-fiction, and television from the previous year, in celebration of the 204th anniversary of Poe’s birth. Code Name Verity, selected by School Library Journal as a 2012 Best Book, was one of the five nominees in the Young Adult fiction category.

Reaching Beyond the Library Doors to the Community

The downtown east side of Vancouver is an area in need of health literacy, with 82 percent of the population unable to read the side of a pill bottle. The staff of the Carnegie Library had some funding to help with health literacy, so it partnered with local health advocates to literally take it to the streets.

Marketing the Talking Book and Braille Center

As you kick off the New Year and begin to think about your marketing plans, consider incorporating ideas for promoting the Talking Book and Braille Center.
The TBBC serves eligible New Jersey residents and places that serve eligible residents.