The incredible increase in sales of smartphones and tablets has been well reported, and even if you haven’t read the news that mobile sales surpassed PC sales two years ago, you certainly have witnessed the growth. Everywhere you look, people are using smartphones to check Facebook, get directions and make dining reservations.
Aside from this blog (which I hope you love!), there is a wealth of very good marketing resources around the web.
Here is an announcement from The Association of Jewish Libraries (AJL) with a great list of Hanukkah books just in time for the holiday.
It’s that time of year when major publications print their holiday book lists, just as shoppers crowd the book stores looking for gifts for family and friends.
Video is one of the most powerful content formats on the Internet. According to YouTube, more than 4 billion hours of video are watched each month on the service.
The New York Public Library is leading the way in using social media to market the library’s services and connect with its patrons.
Twitter is the haiku of the Internet. Or at least, that’s how I like to think of it. Rather than 17 syllables, it’s constrained by 140 characters.
The Google+ social network may seem like a clone of Facebook in many ways, but it has one notable and unique feature that is worth incorporating into your social media strategy: the Hangout.
Hangouts are simply video chats/conferences for up to 10 people – and it’s free.
Now that you’ve written your blog post and published it, the readers will come, right? Not so fast. Now you need to promote your blog.
You’ve set up your first Twitter account, created a Facebook page for your library, or started a blog. It’s not uncommon for your next question to be: “Now what?” Contrary to what you might think, simply diving in and writing that very first tweet might not be the best use of your time.
Many of our communities are in crisis after Hurricane Sandy. Here at the New Jersey State Library, we’re shocked and brokenhearted by the photos we’ve seen of the New Jersey coastline. Many people and towns across the state are without power, and others have experienced devastating losses.
Sixty percent of Americans between the ages of 16 and 29 have used their local public library in the last 12 months, according to a survey by the Pew Research Center’s Internet & American Life Project. And many of them are very interested in borrowing e-books.