Our first posting to the State Library Information Center’s Book Blog will highlight the National Book Award winner for nonfiction, 2012, Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity by Katherine Boo. Beautiful Forevers refers to advertising on a wall near the Mumbai International Airport. A slum or undercity called Annawadi lies behind the wall. Ms. Boo tells the stories of several residents and their families as they try to earn a living in this Indian undercity.
The start of the New Year is a great time to re-evaluate your marketing plan and to make adjustments and changes for bigger success in 2013. Here are four steps that will help you re-assess your plan:
Marketers and public relations professionals have long understood the value of capitalizing on seasonal events, well-publicized ceremonies, milestones or news to promote their organizations and products. Public library directors can do the same. Here are some noteworthy happenings in 2013 and some ideas for using each to promote your library.
There’s a vigorous debate going on about public libraries and their role in today’s society. With the closing of big book stores like Borders, many libraries are reinventing themselves says the New York Times.
It’s that time of year: everyone is making predictions about the big trends in marketing for 2013. There are many: Internet advertising will continue to increase, campaigns will become more integrated, data will drive more marketing strategies, to name a few.
Have you been avoiding Twitter as a marketing tool because it seems…well…silly? If you’re questioning this social network because you’re not sure that updates about cheese sandwiches and check-ins at home offices will fit in with your marketing, think again.
‘Tis the season for the Best Books Lists to be announced. It’s one of my favorite events of the year.
A couple of articles on the Web caught my eye recently, and I wanted to share some of their wisdom. I’ve always felt that pitching to the media is an art, but there are also a number of best practices that should be followed.
It’s important to recognize that journalists are stretched thin.
Editorial calendars are essential to a good social media program.
The incredible increase in sales of smartphones and tablets has been well reported, and even if you haven’t read the news that mobile sales surpassed PC sales two years ago, you certainly have witnessed the growth. Everywhere you look, people are using smartphones to check Facebook, get directions and make dining reservations.
Aside from this blog (which I hope you love!), there is a wealth of very good marketing resources around the web.
Here is an announcement from The Association of Jewish Libraries (AJL) with a great list of Hanukkah books just in time for the holiday.