Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity

Our first posting to the State Library Information Center’s Book Blog will highlight the National Book Award winner for nonfiction, 2012, Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity by Katherine Boo. Beautiful Forevers refers to advertising on a wall near the Mumbai International Airport. A slum or undercity called Annawadi lies behind the wall. Ms. Boo tells the stories of several residents and their families as they try to earn a living in this Indian undercity.

Take Advantage of the Year’s Big Events

Marketers and public relations professionals have long understood the value of capitalizing on seasonal events, well-publicized ceremonies, milestones or news to promote their organizations and products. Public library directors can do the same. Here are some noteworthy happenings in 2013 and some ideas for using each to promote your library.

The Oscars.

Best Practices for Pitching Stories to the Media

A couple of articles on the Web caught my eye recently, and I wanted to share some of their wisdom. I’ve always felt that pitching to the media is an art, but there are also a number of best practices that should be followed.
It’s important to recognize that journalists are stretched thin.

These Stats Show Why Mobile Should Part of Your Marketing Mix

The incredible increase in sales of smartphones and tablets has been well reported, and even if you haven’t read the news that mobile sales surpassed PC sales two years ago, you certainly have witnessed the growth. Everywhere you look, people are using smartphones to check Facebook, get directions and make dining reservations.