It’s that time of year when major publications print their holiday book lists, just as shoppers crowd the book stores looking for gifts for family and friends.
Video is one of the most powerful content formats on the Internet. According to YouTube, more than 4 billion hours of video are watched each month on the service.
The New York Public Library is leading the way in using social media to market the library’s services and connect with its patrons.
Twitter is the haiku of the Internet. Or at least, that’s how I like to think of it. Rather than 17 syllables, it’s constrained by 140 characters.
The Google+ social network may seem like a clone of Facebook in many ways, but it has one notable and unique feature that is worth incorporating into your social media strategy: the Hangout.
Hangouts are simply video chats/conferences for up to 10 people – and it’s free.
Now that you’ve written your blog post and published it, the readers will come, right? Not so fast. Now you need to promote your blog.
You’ve set up your first Twitter account, created a Facebook page for your library, or started a blog. It’s not uncommon for your next question to be: “Now what?” Contrary to what you might think, simply diving in and writing that very first tweet might not be the best use of your time.
Many of our communities are in crisis after Hurricane Sandy. Here at the New Jersey State Library, we’re shocked and brokenhearted by the photos we’ve seen of the New Jersey coastline. Many people and towns across the state are without power, and others have experienced devastating losses.
Sixty percent of Americans between the ages of 16 and 29 have used their local public library in the last 12 months, according to a survey by the Pew Research Center’s Internet & American Life Project. And many of them are very interested in borrowing e-books.
Contributed articles are simple and cost-effective ways to promote your services, advocate for your library, communicate a message, and build brand awareness. They’re often used by corporations or public interest organizations to present a point of view, but they can also provide helpful information for your community.
Beyond the number of people who “like” your Facebook page, how do you know how successful your interaction on Facebook is? What’s more, what does it really mean to have a lot of likes? Measuring your success on Facebook requires a bit more of an in-depth look at how people are interacting with your page, and Facebook Insights provides a way for you to do just that.
One of the most useful mobile apps for people on the go is Yelp, the review site for local businesses, from restaurants to museums to – yes – public libraries. Yelp allows visitors and locals alike to find good places to eat or the best mechanic in town, based on reviews from other users.