Blogs

Three Ideas for Contributing a Bylined Article to Your Local Press

Contributed articles are simple and cost-effective ways to promote your services, advocate for your library, communicate a message, and build brand awareness. They’re often used by corporations or public interest organizations to present a point of view, but they can also provide helpful information for your community.

How to Measure Your Success on Facebook

Beyond the number of people who “like” your Facebook page, how do you know how successful your interaction on Facebook is? What’s more, what does it really mean to have a lot of likes? Measuring your success on Facebook requires a bit more of an in-depth look at how people are interacting with your page, and Facebook Insights provides a way for you to do just that.

Simplify Social Media Management with These Tools

There’s no getting around it: marketing with social media is time-consuming. Keeping conversations going on all of your networks at once can be a challenge, and brainstorming and creating new content can also put a dent in your day.
Fortunately, there are several tools that can make managing social media very easy. Let’s look closely at two of them: Hootsuite and TweetDeck.

Using Video to Promote Your Public Library

One of the best ways to promote your public library in today’s very visual society is to use video. It’s a great way to reach younger audiences, who often gravitate to video, and an important benefit is that it can improve your ranking in search engines and help you rank higher in Facebook newsfeeds.

Google Indoor Maps for Public Libraries

Apple caused a big stir this week because it replaced Google Maps in the latest version of its iOS with its own mapping application. The problem is that there are many glaring gaps and inaccuracies in Apple’s maps.
Google, by contrast, has spent several years collecting data and sending its famous Google photo cars to visually capture locales.

How to Manage Negative Comments Online

We’ve all heard the horror stories about brands being caught in a social media crisis. The story is always roughly the same: a customer has a bad experience and tells their friends about it. All 229 of them!

Finding Time to Promote Your Library Through Social Media

During our social media webinar, Facebook, Twitter and Beyond: Marketing Libraries through Social Media, we asked our public library attendees to tell us what scared them the most about using Twitter.
Surprisingly, it was not about making mistakes (10%) or responding to negative feedback (5