Pew: e-Books Offer Gigantic Opportunity for Libraries

When it comes to e-books, “Librarians have a gigantic public education and marketing opportunity – people want to learn and know about this new world.” That’s one of the 10 key takeaways from Lee Rainie’s talk – The rise of e-reading and the changing role of public libraries – earlier this summer at the ALA Annu

Keys to Developing a Successful Public Library Advocacy Program

Financial resources are essential for maintaining your library programming, which means that in today’s economy, you must actively advocate for your public library. But what are the best ways to approach building an advocacy program?

Educate your library board
Your library’s board of trustees should be your best advocates.

Oh, the Places We’ll Go

Smartphones and tablets keep us connected wherever we are, and that makes it easier to check out local restaurants, businesses and – yes – public libraries, while on the go.

Why the Communications Plan Matters

One of the biggest challenges of marketing and public relations is ensuring that the public hears, understands, absorbs, and then acts on what you’re saying. It seems so simple, at first look. You simply need to communicate what you want from them, and they will do it.
However, persuading people to do or think what you want isn’t really all that easy.

Have a little Klout

This August, Facebook will likely hit one billion users. According to Comscore, people are reportedly spending nearly 1 in every 5 minutes that they spend online on a social networking site. These numbers are daunting.

New Facebook Features Make Pages Easier

Facebook has added several new features that make managing your public library’s Facebook page a bit easier.
In March, Facebook introduced the Admin Panel, which allows Page Administrators to view both notifications and Facebook Insights from a single dashboard.

Collaborate for More Successful Marketing

There are well over 400 public libraries and branches in New Jersey, and we all face the same challenge: The perfect storm of increased usage of public libraries while funding stays the same or declines. To meet the needs of our communities, we need to market and advocate the services we provide.

How to Measure Your Marketing Efforts

How do you know if your marketing is working? Let me tell you: a gut feel won’t tell you enough. With limited resources, it’s critical to measure your marketing activities. It’s the only way you’ll know which of your marketing efforts are most effective, and which you should stop doing altogether.