When it comes to e-books, “Librarians have a gigantic public education and marketing opportunity – people want to learn and know about this new world.” That’s one of the 10 key takeaways from Lee Rainie’s talk – The rise of e-reading and the changing role of public libraries – earlier this summer at the ALA Annu
Financial resources are essential for maintaining your library programming, which means that in today’s economy, you must actively advocate for your public library. But what are the best ways to approach building an advocacy program?
Educate your library board
Your library’s board of trustees should be your best advocates.
At one time or another, we’ve all had the experience of exceptional service – the kind where you just walk away humming and happy.
Smartphones and tablets keep us connected wherever we are, and that makes it easier to check out local restaurants, businesses and – yes – public libraries, while on the go.
When it’s time to execute your marketing plan, an editorial calendar will help you stay on track for delivering all the pieces on time and effectively.
The editorial calendar maps out the timeline of your activities in greater detail than the timeline in your plan.
One of the biggest challenges of marketing and public relations is ensuring that the public hears, understands, absorbs, and then acts on what you’re saying. It seems so simple, at first look. You simply need to communicate what you want from them, and they will do it.
However, persuading people to do or think what you want isn’t really all that easy.
This August, Facebook will likely hit one billion users. According to Comscore, people are reportedly spending nearly 1 in every 5 minutes that they spend online on a social networking site. These numbers are daunting.
Summer is already upon us. The college students are home. Local schools have let restless students loose, and adults are counting down the days until longed-for vacations.
Facebook has added several new features that make managing your public library’s Facebook page a bit easier.
In March, Facebook introduced the Admin Panel, which allows Page Administrators to view both notifications and Facebook Insights from a single dashboard.
There are well over 400 public libraries and branches in New Jersey, and we all face the same challenge: The perfect storm of increased usage of public libraries while funding stays the same or declines. To meet the needs of our communities, we need to market and advocate the services we provide.
What’s the best way to help legislators understand what the public library does for the community?
How do you know if your marketing is working? Let me tell you: a gut feel won’t tell you enough. With limited resources, it’s critical to measure your marketing activities. It’s the only way you’ll know which of your marketing efforts are most effective, and which you should stop doing altogether.