Is there an optimum time to post your updates on social networks? Does timing have an impact on the reach of your message?
Bitly, the URL shortener, conducted an analysis of its click-tracking data to shed some light on this question. The optimal time on Facebook was from 1 p.m.
Blogs
PR Tactic: Letters to the Editor
Media coverage of your public library can come in all shapes and forms: from simple listings of the latest summer movie night to the vote on your latest budget to a profile of your new library director.
A key thing to remember about working with the media: news stories about your library must be factual. Journalists, on principle, will aim to tell a fair and balanced story.
Meet Your Favorite Children’s and Teen Authors at the National Book Festival!
This is the inaugural post of my blog for youth services librarians. I’ll be posting a variety of articles for you but this first one is an announcement about an event that I love and try to attend every year – The National Book Festival in Washington D.C. sponsored by Library of Congress.
Connecting with Readers Through Photography
In our public libraries, we see people reading every day. So, perhaps we’ve become so accustomed to it that we no longer think about it. Maybe, if we let ourselves, we envision people reading on a bench in the park, or curled up in bed, or on the window seat next to a plate glass streaming with rivulets of rain. All are pleasant, warm images.
Reading is special.
Facebook, Twitter, and Beyond: Marketing Libraries through Social Media
Facebook has more users than the U.S. has citizens. YouTube is the number two search engine.
Engaging Readers on Facebook: Top Books List
Those of you on Facebook likely have been asked to take a challenge at one time or another. These apps will ask you to review a list and then check off the movies you’ve seen, the foods you’ve eaten, the states you’ve visited.
Pew: e-Books Offer Gigantic Opportunity for Libraries
When it comes to e-books, “Librarians have a gigantic public education and marketing opportunity – people want to learn and know about this new world.” That’s one of the 10 key takeaways from Lee Rainie’s talk – The rise of e-reading and the changing role of public libraries – earlier this summer at the ALA Annu
Keys to Developing a Successful Public Library Advocacy Program
Financial resources are essential for maintaining your library programming, which means that in today’s economy, you must actively advocate for your public library. But what are the best ways to approach building an advocacy program?
Educate your library board
Your library’s board of trustees should be your best advocates.
Your Library Staff as Brand Ambassadors
At one time or another, we’ve all had the experience of exceptional service – the kind where you just walk away humming and happy.
Oh, the Places We’ll Go
Smartphones and tablets keep us connected wherever we are, and that makes it easier to check out local restaurants, businesses and – yes – public libraries, while on the go.
How to Keep Your Marketing Activities Organized and On Track
When it’s time to execute your marketing plan, an editorial calendar will help you stay on track for delivering all the pieces on time and effectively.
The editorial calendar maps out the timeline of your activities in greater detail than the timeline in your plan.
Why the Communications Plan Matters
One of the biggest challenges of marketing and public relations is ensuring that the public hears, understands, absorbs, and then acts on what you’re saying. It seems so simple, at first look. You simply need to communicate what you want from them, and they will do it.
However, persuading people to do or think what you want isn’t really all that easy.
