The public’s demand for library services is great, but budgets remain under pressure, Susan Hildreth points out in a recent Huffington Post article.
With the New Jersey unemployment rate hovering at around 9.1% (as of November 2011), job seekers need to know that their public library is there to help.
In today’s struggling economy, public libraries play a critical role in the community. Beyond bringing books to people of all ages, they help the jobless research employment opportunities, apply for jobs, and improve their interview skills.
Marketing plans are the first step toward creating effective promotions. Understanding your goals and your audience is critical to determining what activities you should undertake.
Here are the key elements of an effective marketing plan…