Geek the Library

The Geek the Library project is a community public awareness campaigns aimed at spreading the word about the vital and growing role of your public library, and to raise awareness about the critical funding issues many U.S. public libraries face. The campaigns is sponsored by OCLC, a nonprofit library cooperative that has provided services to help libraries deliver more to their users for four decades. Supported by a grant from the Bill & Melinda Gates Foundation, OCLC partnered with Chicago-based marketing communications agency Leo Burnett USA to create the campaigns.
To learn more about this campaigns and how your library can participate, visit
Upcoming Geek The Library events:

What is Geek The Library?

The Geek the Library campaigns grabs peoples attention and serves as a reminder about the immense value public libraries have for individuals and for communities. The awareness campaigns introduces the word geek as a verb and illustrates the fact that everyone is passionate about somethingeveryone geeks somethingand that the public library supports it all. (And you will find people who are excited to tell you what they geek.)
As people see Geek the Library campaigns elements around the community their curiosity increases and the campaigns provides an effective platform to educate and engage people about the critical nature of public library funding, as well as feeding a growing awareness that every individual, inevitably, plays a role. With the help of library staff, the campaigns aims to reach influential members of the community, as well as key library supporters (who arent necessarily your most regular patrons), who can help educate others regarding the future of library funding.
View a list of participating libraries here:

Whatever You Geek, The Public Library Supports It All

Public libraries inspire and empower. Everyone is welcome. Almost anything can be explored. And they play an important role for individuals and for communities.

  • Job Center
  • Access for All
  • A Personal Touch
  • The Possibilities Place
  • Community Center
  • Return on Investment

Debunk the Myths

Americans are using their public library more than ever before, but in many cases, overall funding is down. And some libraries have been forced to cut hours, programs and staff, and even close their doors. You can help. Familiarize yourself with some common myths. Familiarize yourself with some common myths.

  • The busier the library, the more money it receives.
  • Public library funding is the states responsibility.
  • A new library building means that the library has loads of money in its budget.

Find out the reality of the myths here.

Show Your Support

Who You Can Talk To
You can impact how your library is funded. Find people in your community and start a conversation. Talk to your friends, your neighbors, your co-workers and people influential in your community.
What You Can Say
Theres a lot to talk about. Learn why  libraries need your support and why libraries deserve your support.
What You Can Do
You can make a difference. Keep your local public library vital by letting others know that you care. Share what you geek. Share what your library does for you and your community. And share the news that the library needs your communitys support in return.

Recent news, stories, and more

Geek the Library: Making a Difference
A local Geek the Library campaigns was recently featured in campaignss that Made a Difference 2013 (Read More)
Younger Americans & Libraries
A new Pew Internet and American Life study reports really interesting findings about the reading, technology and library habits of younger Americans. “The under-30 age group remains anchored in the digital age, but retains a strong relationship with print media and an affinity for libraries.”s & Libraries (Read More)
Latest Geek the Library Case Study
Read about how Southern Area Public Library in West Virginia used Geek the Library to engage and activate the local community. According to Library Director Mary Stenger, Its vital for small libraries to hone their message, get marketing skills, get public speaking skills and get some ideas about how to build community and widen their circle. (Read More)
Other Resources
Why this campaigns? How Geek the Library Works for Your Library Top Ten List
What You Need To Know: Common Questions

About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.