“Public libraries are more beloved than apple pie,” says Robinson Meyer of The Atlantic. After looking at Pew’s latest research about the role libraries play in people’s lives and the community, Meyer stacked the library’s approval ratings against those of other American institutions.
It’s a clever comparison, and one that might make an interesting marketing campaign. But who would dare take on baseball and apple pie?
Still, the recent data from Pew includes some other useful nuggets that both can be incorporated into our marketing efforts and guide our 2014 strategy.
There are several data points that are worth marketing on your website, in email newsletters, and in advocating for your library budget.