How to Make Your Social Media Sound Like You By Julia Giantomasi Published September 16th, 2026 The use of AI to streamline processes and make technological advancements is truly groundbreaking.… Continue reading “Building a Library “Brand Voice””
Services for Libraries Archives
Marketing Blog
Intro to Social Calendar Planning for Libraries
A little planning can turn your library’s social media from a daily scramble into a more consistent, creative, and community-focused presence. By Julia Giantomasi Published August 13th, 2026 No one… Continue reading “Intro to Social Calendar Planning for Libraries”
Marketing Blog
How New Jersey Libraries Can Turn Archives into Engaging Posts
Local History Content That Performs on Social Media By Julia Giantomasi Published July 21st, 2026 Coming off the heels of a very historical celebration for our country and our state,… Continue reading “How New Jersey Libraries Can Turn Archives into Engaging Posts”
Marketing Blog
Early Marketing: How to Build Excitement for Your Library’s Work
Simple strategies to help your audience feel invested before your next program even launches By Julia Giantomasi Published June 12, 2026 One of the most common bad habits an organization… Continue reading “Early Marketing: How to Build Excitement for Your Library’s Work”
Marketing Blog
Community Influencers: The New Word-of-Mouth
How New Jersey Libraries Can Partner with Local Voices to Expand Their Reach By Julia Giantomasi Published May 19, 2026 Historically, libraries have relied on word-of-mouth to connect with their… Continue reading “Community Influencers: The New Word-of-Mouth”
Marketing Blog
How to Use Canva Templates for Library Social Posts
Learn how to create professional graphics with this free tool. By Julia Giantomasi Published April 14, 2026 As library staff, we understand the challenge of having amazing programs, resources, and… Continue reading “How to Use Canva Templates for Library Social Posts”
Marketing Blog
How to Turn One Library Program into Multiple Marketing Opportunities
Micro-Content for Libraries By Julia Giantomasi Published March 12, 2026 Libraries have so many programs and resources to share with the community, but it can be difficult to constantly create… Continue reading “How to Turn One Library Program into Multiple Marketing Opportunities”
Services for Libraries
Why Is Financial Literacy an Important Skill for Young People?
By Jane Hill, Guest Blogger Published on March 5, 2026 Understanding money is one of the most powerful skills you can learn. From your first paycheck to your retirement plan,… Continue reading “Why Is Financial Literacy an Important Skill for Young People?”
Marketing Blog
Library Content Brainstorm for 2026
Turn 2026 Marketing Trends into Practical Library Social Media Content! By Julia Giantomasi Published February 13, 2026 Last month we blogged the marketing trends for the new year. This month,… Continue reading “Library Content Brainstorm for 2026”
Marketing Blog
Marketing Trends for 2026
Forming your library’s marketing plan? Review these five trends first! By Julia Giantomasi Published January 13, 2026 The new year is always a great time to refocus strategies and assess… Continue reading “Marketing Trends for 2026”