Learn how to create professional graphics with this free tool. By Julia Giantomasi Published April 14, 2026 As library staff, we understand the challenge of having amazing programs, resources, and… Continue reading “How to Use Canva Templates for Library Social Posts”
Marketing Blog Archives
Marketing Blog
How to Turn One Library Program into Multiple Marketing Opportunities
Micro-Content for Libraries By Julia Giantomasi Published March 12, 2026 Libraries have so many programs and resources to share with the community, but it can be difficult to constantly create… Continue reading “How to Turn One Library Program into Multiple Marketing Opportunities”
Marketing Blog
Library Content Brainstorm for 2026
Turn 2026 Marketing Trends into Practical Library Social Media Content! By Julia Giantomasi Published February 13, 2026 Last month we blogged the marketing trends for the new year. This month,… Continue reading “Library Content Brainstorm for 2026”
Marketing Blog
Marketing Trends for 2026
Forming your library’s marketing plan? Review these five trends first! By Julia Giantomasi Published January 13, 2026 The new year is always a great time to refocus strategies and assess… Continue reading “Marketing Trends for 2026”
Marketing Blog
A Guide to YouTube Shorts for Libraries
Find out what makes Shorts unique and how libraries can use them By Julia Giantomasi Published December 10, 2025 Short-form videos have proven to be the most successful form of… Continue reading “A Guide to YouTube Shorts for Libraries”
Marketing Blog
Five Free Library Content Ideas You Can Post This Week!
Five simple ways to boost your library’s social media game Written by Julia Giantomasi Published on November 13, 2025 Running out of ideas for your library’s social media feed? You’re… Continue reading “Five Free Library Content Ideas You Can Post This Week!”
Marketing Blog
The Secret to Social Media Hooks
A great hook makes someone pause and promises quality content. Written by Julia Giantomasi Published on October 8, 2025 Stop the scroll! Although the average attention span of a human… Continue reading “The Secret to Social Media Hooks”
Marketing Blog
Refresh Your Library’s Approach to Email Marketing
Tips to stand out in a subscriber’s inbox Written by Julia Giantomasi Published on September 16, 2025 Email marketing is a great way to reach your patrons directly, but it’s… Continue reading “Refresh Your Library’s Approach to Email Marketing”
Marketing Blog
How to Create Better Hyperlinks for Accessibility
Why NJ Libraries Should Ditch “Click Here” for Good! Written by Julia Giantomasi Published on August 6, 2025 We all want our library websites, newsletters, and social media posts to… Continue reading “How to Create Better Hyperlinks for Accessibility”
Marketing Blog
Spotify Playlists for Library Programs
A New Way to Engage Teens Online Written by Julia Giantomasi Published on July 9, 2025 Marketing tools for your library are not just limited to social media, print, or… Continue reading “Spotify Playlists for Library Programs”