Written by Julia GiantomasiPublished on April 11, 2025 Ideas for creating eye-catching short-form videos The average person spends more than 6 hours a day on the internet, and it’s difficult… Continue reading “Grab Patrons’ Attention with These Videos!”
Marketing Blog Archives
Marketing Blog, Services for Libraries
Featured Library Construction Bond (LCBA) Projects
Published on March 9, 2025 Reaping the Rewards of Construction We love shining the spotlight on NJ’s $125 million investment in public libraries! If your library received a Round 1… Continue reading “Featured Library Construction Bond (LCBA) Projects”
Marketing Blog
Understanding the Algorithm
Written by Julia GiantomasiPublished on March 6, 2025 Plus, Tips for Optimizing Your Library’s Social Content Creating unique content is only half the battle of social media marketing, the other… Continue reading “Understanding the Algorithm”
Marketing Blog
Have Hashtags Gone Out of Style?
It’s finally time to break the news: Hashtags might not be what they used to be. Written by Julia GiantomasiPublished on February 13, 2025 Keeping up with what’s cool, what… Continue reading “Have Hashtags Gone Out of Style?”
Marketing Blog
Look Out for These Social Media Trends in 2025
Written by Julia GiantomasiPublished on January 15, 2025 Happy New Year! The new year is a time to reset and create new goals. As you sit down and look at… Continue reading “Look Out for These Social Media Trends in 2025”
Marketing Blog
Inclusive Marketing for Libraries
Written by Julia GiantomasiPublished on December 11, 2024 Public libraries are a safe space, open and accessible to all walks of life, offering a variety of services and programs to… Continue reading “Inclusive Marketing for Libraries”
Marketing Blog
How to Fix a Creative Block in Marketing
Written by Julia GiantomasiPublished on November 21, 2024 To be completely transparent, I’ve been stuck lately on which topic to cover next for this marketing blog. In marketing, you always… Continue reading “How to Fix a Creative Block in Marketing”
Marketing Blog
Exploring AI in Library Marketing
Written by Julia GiantomasiPublished on September 24, 2024 Artificial Intelligence (AI) was initially introduced to the general public about two years ago and though most people were curious about it,… Continue reading “Exploring AI in Library Marketing”
Marketing Blog
Instagram Threads: A Year Later
Written by Julia GiantomasiPublished on August 19, 2024 When Instagram Threads was introduced in July 2023 as a competitor to X (formerly Twitter), we summarized what the app offered and… Continue reading “Instagram Threads: A Year Later”
Marketing Blog
How To Quantify Your Library’s Social Media Efforts
Written by Julia GiantomasiPublished on July 26, 2024 Coming up with what to post on your library’s social media platforms consistently is half the battle, the other half is figuring… Continue reading “How To Quantify Your Library’s Social Media Efforts”