Facebook, Twitter, and Beyond: Marketing Libraries through Social Media

Facebook has more users than the U.S. has citizens. YouTube is the number two search engine. Pinterest is driving more sales than Facebook.

These are just a few of the reasons that weve heard so much about social media over the last few years and why marketers of all kinds are interested in making it work for their organization.

Social media marketing can be particularly beneficial to public libraries. It is yet another way to connect with patrons outside the walls of the library, and it has proven to be a very effective medium for building advocacy.

Yet, social media is both complex and quickly evolving. There are a myriad of ways to engage and a plethora of rules both written and unwritten. How do you decide which social networks are worth your time? What are the most effective tactics? How does social media fit in with the rest of your marketing and PR program?

Join us on Aug. 29, when a panel of social media professionals will present their tips for using social media to reach library patrons. This is a great forum to ask questions and learn something new whether youre just getting started in social media or fine-tuning your efforts.

Join us to learn:

  • How to incorporate social media into your marketing mix
  • What are the best social networks for libraries
  • How to get people to like and follow you
  • Best practices for using video, mobile and more


Date: Wednesday, August 29

Time: 10 am ET 11:30 am ET



Sophie Brookover, LibraryLink NJ

Allyson Pryor, Springboard Public Relations

Diane Thieke, Simply Talk Media



Tiffany McClary, Director of Marketing and Public Relations

New Jersey State Library


Register Now!


About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.