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Featured Campaign: NJ Works @ Your Library

With the New Jersey unemployment rate hovering at around 9.1% (as of November 2011), job seekers need to know that their public library is there to help. The New Jersey State Library is currently running a campaign to raise awareness of the role NJ libraries play in helping NJ residents find employment or change career paths.

NJ Works @ Your Library was created to help in the economic recovery of NJ by giving public libraries tools to expand services to unemployed and underemployed NJ residents. Find us on Twitter, Facebook and LinkedIn, or visit http://njworks.org/ to learn more!

Here are three marketing strategies you can follow to make your community aware that you are participating in this initiative:

Interest the local press.

  • Conduct a job fair at your library, and ask a local elected official to attend and meet with job hunters. This makes a great photo opp for the library, the job seeker, and the politician.
  • Send a press release to your hometown newspaper announcing the job fair. Be sure to send it to the right reporter or editor. Check the papers website to find out who has written most often about the library, the local economy, or education.

Partner with local organizations.

  • Host a meet and greet. Explain what youre trying to do for job-seekers. Solicit their ideas and help.
  • Create a display of local networking opportunities, job fairs and programs in the library and online.

Help job seekers stretch their dollars.

  • Market certain childrens programs as time to job search while your children read.
  • Offer periodic contests or give-a-ways to anyone using job search databases or participating in training classes (such as one free fax, or one free printed resume on high quality paper).

Get social.

  • Research how to job search with social media, and share tips with interested patrons.
  • Engage younger job seekers by using your Facebook page to share information.

There are many customizable marketing materials available from the New Jersey State Library. Contact Gary Cooper for post cards, posters, bookmarks and more. Beginning in February, I will be hosting instructional quarterly webinars on various marketing topics, including many that I just mentioned. So stay tuned!

About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.