How Holiday Book Lists Can Help You Market Your Public Library

Its that time of year when major publications print their holiday book lists, just as shoppers crowd the book stores looking for gifts for family and friends. Since the objective of these lists is to sell more books, it easy to overlook them as a potential marketing tool for your library.

However, a recent study conducted by Overdrive and the American Library Associations Office shows that library patrons with ebook readers purchase an average of 3.2 books per month both print and online. And 57% say they use the library as a discovery engine. This suggests that there is strong synergy between library users and book buyers.

It may come as no surprise that book lovers both borrow and buy books, but this fact makes a strong case for helping library patrons discover new, interesting books. Its also a compelling argument for using the holiday lists and staff recommendations as a way to drive traffic to your website.

With holiday shopping well underway, consider posting links to holiday book lists on the front page of your website. You could also feature a book recommendation of the day or week, with a review written by the staff. Another option: feature interviews with local authors theyll appreciate the support!

Here are some links to the most popular holiday book lists:

There are many other best of and holiday lists. Please share in the comments below any that you find!

About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.