The following marketing pieces speak to the Business Owner/Entrepreneur persona. Use these digital graphics to support your outreach to this demographic. The language used here is generic enough to fit any library, however feel free to include more specific details about the resources your library offers.
Hashtags:
#LifeHappensAtYourLibrary #BeyondBooks #NJEntrepreneurs #NJSmallBusinesses #NJLibraries #LibrariesAreForBusinesses #NJLibsGrowBiz
Suggested captions:
Facebook/Instagram: Looking to strike out on your own and start a business? Already have a business, but you need help growing it? Many New Jersey public libraries can help level the playing field for entrepreneurs and small business owners who might not be able to afford the costly resources that large corporations readily have access to. #LifeHappensAtYourLibrary #BeyondBooks #NJEntrepreneurs #NJSmallBusinesses #NJLibraries #LibrariesAreForBusinesses #NJLibsGrowBiz
Twitter: Looking to strike out on your own and start a business? Already have a business, but you need help growing it? We have resources that will help you. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForBusinesses #NJLibsGrowBiz
Marketing Collateral Specs:
- Tile can be used on your website or as a Facebook, Twitter, & Instagram post.
- 9×16 Vertical Graphic Format can be used in Instagram or Facebook story, as well as title or end card in any videos you create on your own. Can also be used as a Facebook post. Please note that this piece is not sized for an Instagram post (only an Instagram story).
- 9×16 Vertical Videos are optimized for Facebook & Instagram Stories and Reels, TikTok, or YouTube Shorts.
Tile Graphic – Facebook, Instagram & Twitter Posts
Vertical Graphic – Facebook & Instagram Stories
Vertical Video – Stories, Reels, TikToks & YouTube Shorts
