The following marketing pieces speak to the “Do-It-Yourselfer” persona. Use these digital graphics to support your outreach to this demographic. The language used here is generic enough to fit any library, however feel free to include more specific details about the resources your library offers.
#LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForDIYers
Facebook/Instagram: Need extra guidance with a #DIY project you’re tackling? Many New Jersey public libraries offer classes, local code references, how-to resources, and other helpful tools. Check in with one of our knowledgeable reference librarians who can point you in the right direction or answer any questions you might have pertaining to your project. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForDIYers
Twitter: Need extra guidance with a #DIY project you’re tackling? We can help! All you need is a library card to access classes, how-to resources, local code references, and other helpful tools. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForDIYers
Marketing Collateral Specs:
- Tile can be used on your website or as a Facebook, Twitter, & Instagram post.
- 9×16 Vertical Graphic Format can be used in Instagram or Facebook story, as well as title or end card in any videos you create on your own. Can also be used as a Facebook post. Please note that this piece is not sized for an Instagram post (only an Instagram story).
- 9×16 Vertical Videos are optimized for Facebook & Instagram Stories and Reels, TikTok, or YouTube Shorts.