The following marketing pieces speak to the Learner persona – those interested in homework help, test prep, and assistance with basic computer skills. Use these digital graphics to support your outreach to this demographic. The language used here is generic enough to fit any library, however feel free to include more specific details about the resources your library offers.
Hashtags:
#LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForLearning
Suggested captions:
Facebook/Instagram: Prepping for the big test but need extra help? New Jersey public libraries have a number of digital offerings that include SAT test prep, homework help, and online academic databases available for no additional charge. Adult learners can also benefit from free courses in digital literacy and professional development. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForLearning
Twitter: Prepping for the big test but need extra help? #NJPublicLibraries have a number of digital offerings that include SAT test prep, homework help and even basic computer skills courses for adult learners. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForLearning
Marketing Collateral Specs:
- Tile can be used on your website or as a Facebook, Twitter, & Instagram post.
- 9×16 Vertical Graphic Format can be used in Instagram or Facebook story, as well as title or end card in any videos you create on your own. Can also be used as a Facebook post. Please note that this piece is not sized for an Instagram post (only an Instagram story).
- 9×16 Vertical Videos are optimized for Facebook & Instagram Stories and Reels, TikTok, or YouTube Shorts.