Libraries are for...Newcomers - New Jersey State Library

The following marketing pieces speak to the Newcomer persona – those new to the area who could benefit from English learning classes, citizenship test prep & other resources to help create community connections. Use these digital graphics to support your outreach to this demographic. The language used here is generic enough to fit any library, however feel free to include more specific details about the resources your library offers.

Below we have offered materials and suggested content in both English and Spanish language.

Hashtags:

#LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForNewcomers

(Spanish version): #tubibliotecatienevida #màsallàdelibros #bibliotecapararecienllegados

Suggested captions:

Facebook/Instagram: Have you, or someone you know, recently moved to New Jersey, and not fluent in English? Lean on your local public library for assistance. Many libraries offer English learning classes, citizenship test prep, and other resources to help you create community connections. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForNewcomers

Facebook/Instagram (Spanish): ¿Usted se ha mudado, o conoce a alguien que se mudó recientemente a Nueva Jersey y no habla inglés con fluidez? Encuentre su biblioteca pública local para obtener ayuda. Muchas bibliotecas ofrecen clases para aprender inglés, clases de preparación para exámenes de ciudadanía y otros recursos para ayudarlo a crear conexiones con la comunidad.

Twitter: New to NJ, and not fluent in English? Lean on your local library to help you create community connections. Many libraries offer free English learning classes & citizenship test prep. Stop by and let us welcome you! #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForNewcomers

Twitter (Spanish): ¿Es usted nuevo en Nueva Jersey y no habla inglés con fluidez? Encuentre su biblioteca local para que le ayuden a crear conexiones en la comunidad. #LifeHappensAtYourLibrary #BeyondBooks #LibrariesAreForNewcomers

(Please note: using the Spanish translated hashtags is optional. For the purpose of tracking our campaign metrics, we have elected to keep the hashtags in English. However, feel free to use the Spanish version of the hashtags if you would like to.)

Marketing Collateral Specs:

Tile can be used on your website or as a Facebook, Twitter, & Instagram post.
9×16 Vertical Graphic Format can be used in Instagram or Facebook story, as well as title or end card in any videos you create on your own. Can also be used as a Facebook post. Please note that this piece is not sized for an Instagram post (only an Instagram story).
9×16 Vertical Videos are optimized for Facebook & Instagram Stories and Reels, TikTok, or YouTube Shorts.