New Twitter Profiles Promote Your Library

Twitter launched a new design for Twitter profiles this week, as well as updates to its iPhone, iPad and Android apps. The new design adds a header photo to your Twitter page, providing a new option for promoting your public librarys brand.

Heres what the company said on its blog:

Starting today you can make your presence on Twitter more meaningful with new Twitter profiles. Upload an all-new header photo on mobile apps for iPad, iPhone and Android or, and the same image will appear whenever anyone views your profile on the web or these apps. You can upload your header photo, which appears above your Tweets, to express yourself instantly, anywhere.

The new header image is very similar to Facebooks cover photo in both purpose and look. Like Facebook, the Twitter header image dominates the top of your profile, and your gravatar (or globally recognized avatar) is inserted inside. And you still have the option of using the background image on your Twitter page for promotions.

The feedback has largely been positive, with great reviews for the way the header image looks on both iPad and iPhone.

For public libraries, the new header image creates a great opportunity for marketing campaigns. It can easily be changed to promote events, book clubs, workshops, fundraising efforts and more. Because its ever-present on your profile, your campaign will get greater exposure.

Some tips for creating your header:

  • Consider the aesthetics of your background image and your gravatar, and be sure that the header image complements both.
  • The gravatar sits squarely in the middle of the header image, so keep that in mind when choosing an image.
  • On the desktop, youll want to be careful that the header image doesnt clash with the background image.
  • At the moment, the font of your bio is set at white. Be sure that the bottom of your image is dark enough so that the bio text is legible.

Mashable offers some tips and inspiration for creating a better Twitter guideline, as well as a short slideshow that walks you through making the change.

About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.