ReferenceUSA Program Recap

ReferenceUSA logo

Thank you to Bill Loges from ReferenceUSA for showcasing many of the features available through ReferenceUSA aimed at people starting or trying to grow their own business.

The U.S. Business database allows you to search for businesses by a host of different parameters, including business types, geography, and business size among others.  A great feature to help pinpoint marketing opportunities or help in market research for a certain industry is the Map Based Search, where you can get immediate business listings based on radius from a central location, along a certain route, or through free-drawn boundaries.

The U.S. Consumers/Lifestyles database allows you to search for potential customers through a variety of parameters, including geography and lifestyle attributes.

Results from both the Business and Customer databases can be viewed and downloaded for free; however, if you would like to narrow down results in the Customer database by Consumer Snapshot limits, such as age, gender, income, etc., you will need to pay for that data.

For more information about the power of ReferenceUSA, please visit their Learning Center for videos, webinars, and learning guides at http://resource.referenceusa.com/learning-center/?domain=www.referenceusa.com&accountId=3635.

About Andrew Dauphinee

Education and learning are passions of mine. Lifelong learning is a core part of who I am and I strive to pass that desire for information on to everyone I meet. As the Instruction and Outreach Librarian, it is my goal to provide quality, informative, and relevant programming to meet the diverse needs of our patrons. Please contact me regarding programming at adauphinee@njstatelib.org.