Better with a Crowd: The Basics of Crowdfunding

This session will explore crowdfunding and give you the essential information to launch your own campaign to raise funds for your nonprofit. Crowdfunding, a fundraising strategy utilizing an online platform to reach a funding goal with donations from a large group of people over a short amount of time, is an increasingly popular way for groups and individuals to raise capital. Though nonprofits have essentially been crowdfunding for years, crowdfunding platforms such as Indiegogo, Crowdrise, and Kickstarter have raised the visibility of funding campaigns and allowed groups to reach new audiences. We will discuss the basics of crowdfunding, different platforms, successful campaigns, and tips for running your own campaign. This class is primarily for nonprofits, but the information will be applicable to business entrepreneurs, artists, and individuals as well.