Marketing to Businesses Toolkit for Libraries

Small businesses and public libraries are a perfect match: Small business owners have unique requirements for business research and information, and librarians can find and deliver the resources they need to grow their businesses. The challenge is making sure small businesses know you’re there to help.

That’s where we can help you.

The Marketing to Businesses Toolkit is your guide to developing long-term, productive relationships with small businesses, entrepreneurs, and startups. Created for librarians, by librarians, this resource will help you be more effective in:

  • Networking with small businesses in your community
  • Marketing your business resources
  • Partnering with local business groups
  • Making your website small business friendly

Get the word out!

Not sure where to begin? It’s easy. Networking starts with just one smile and one handshake. Let’s stop allowing libraries be the best kept secret that business owners wish they knew about. More…

Check out this effective outreach case study.

Find out how a NJ library’s business outreach program has successfully partnered with several key organizations that serve the local business community. More…..

Created by: Joan Divor, Burlington County LibraryEdited by: Elizabeth Ryan