Census data can provide a wealth of information for the non-profit and private sector, allowing you to target your marketing campaigns or reach-out to your core demographic to promote your services. David Kraiker, from the U.S. Census Bureau’s Data Dissemination and Training Branch, will demonstrate how you can use free census data and online tools to get demographic and economic data for grant writing and business plans. Whether you want statistics about your target market or are writing an assessment about a community, you can use census data to support your projects. Learn the differences between a Decennial Census, Population Estimates, and the American Community Survey. The ACS is the survey that most people consult for deep demographics—and he will take a deeper look at that in this presentation. Using both the new data portal and the ACS website, David will show how to access, understand and download data.
David Kraiker has worked at the Census Bureau for 23 years–first as a Geographer in the New York Regional Office, and more recently as a Data Dissemination Specialist. He specializes in helping people get data and using it for mapping purposes. He holds a BA from Clark University, a MSc from Rutgers-Newark, as well as studying at the Universite’ de Caen, France. He lives in South Orange, NJ with his wife and children, where he is active in community and environmental volunteerism.