Tag Archives: Business

Census Data for Grant Writers and Business Owners

Census data can provide a wealth of information for the non-profit and private sector, allowing you to target your marketing campaigns or reach-out to your core demographic to promote your services.  David Kraiker, from the U.S. Census Bureau’s Data Dissemination and Training Branch, will demonstrate how you can use free census data and online tools to get demographic and economic data for grant writing and business plans. Whether you want statistics about your target market or are writing an assessment about a community, you can use census data to support your projects.  Learn the differences between a Decennial Census, Population Estimates, and the American Community Survey. The ACS is the survey that most people consult for deep demographics—and he will take a deeper look at that in this presentation.  Using both the new data portal and the ACS website, David will show how to access, understand and download data.

David Kraiker has worked at the Census Bureau for 23 years–first as a Geographer in the New York Regional Office, and more recently as a Data Dissemination Specialist. He specializes in helping people get data and using it for mapping purposes. He holds a BA from Clark University, a MSc from Rutgers-Newark, as well as studying at the Universite’ de Caen, France. He lives in South Orange, NJ with his wife and children, where he is active in community and environmental volunteerism.


Business Registration & Reporting Business Income Program Recap

Thank you to Solange Pimentel and Tilesha McCall from the Division of Taxation, Taxation University for their very informative presentation on how to register a business and report business income in New Jersey.

Starting a new business can be an overwhelming undertaking.  However, during this presentation Solange broke business registration into three manageable steps specific to the different types of business structures.  Tilesha continued the presentation by clearly defining the steps a business owner needs to take in order to report their income in New Jersey.  Focusing on the specific business goals of the attendees, both presenters emphasized the pros and cons of each type business structure.

Also discussed were organizations where individuals can get further business guidance and mentorship.  These include:

SCORE – Service Corps of Retired Executives – https://www.score.org/

SBDC – Small Business Development Center (NJ) –  https://njsbdc.com/

SBA – Small Business Administration – https://www.sba.gov/


For more information and resources about starting a business, see the NJ State Library’s Small Business & Entrepreneurship Research Guide:



If you were unable to attend the program today, Taxation University offers this and other classes in libraries across NJ.  For their upcoming schedule, see the link below.



For business related information and research assistance, please contact the NJ State Library Reference Services.

Leigh Clark, Business & Funding Information Librarian – Lclark@njstatelib.org or 609-278-2640

ReferenceUSA Program Recap

ReferenceUSA logo

Thank you to Bill Loges from ReferenceUSA for showcasing many of the features available through ReferenceUSA aimed at people starting or trying to grow their own business.

The U.S. Business database allows you to search for businesses by a host of different parameters, including business types, geography, and business size among others.  A great feature to help pinpoint marketing opportunities or help in market research for a certain industry is the Map Based Search, where you can get immediate business listings based on radius from a central location, along a certain route, or through free-drawn boundaries.

The U.S. Consumers/Lifestyles database allows you to search for potential customers through a variety of parameters, including geography and lifestyle attributes.

Results from both the Business and Customer databases can be viewed and downloaded for free; however, if you would like to narrow down results in the Customer database by Consumer Snapshot limits, such as age, gender, income, etc., you will need to pay for that data.

For more information about the power of ReferenceUSA, please visit their Learning Center for videos, webinars, and learning guides at http://resource.referenceusa.com/learning-center/?domain=www.referenceusa.com&accountId=3635.