Find out what makes Shorts unique and how libraries can use them By Julia Giantomasi Published December 10, 2025 Short-form videos have proven to be the most successful form of… Continue reading “A Guide to YouTube Shorts for Libraries”
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Marketing Blog
Five Free Library Content Ideas You Can Post This Week!
Five simple ways to boost your library’s social media game Written by Julia Giantomasi Published on November 13, 2025 Running out of ideas for your library’s social media feed? You’re… Continue reading “Five Free Library Content Ideas You Can Post This Week!”
Marketing Blog
The Secret to Social Media Hooks
A great hook makes someone pause and promises quality content. Written by Julia Giantomasi Published on October 8, 2025 Stop the scroll! Although the average attention span of a human… Continue reading “The Secret to Social Media Hooks”
Marketing Blog
Refresh Your Library’s Approach to Email Marketing
Tips to stand out in a subscriber’s inbox Written by Julia Giantomasi Published on September 16, 2025 Email marketing is a great way to reach your patrons directly, but it’s… Continue reading “Refresh Your Library’s Approach to Email Marketing”
Marketing Blog
Learn More About the New Instagram Edits App!
Find out if this new video editing platform is for your library. Written by Julia Giantomasi Published on June 3rd, 2025 In our last blog we gave you ideas for… Continue reading “Learn More About the New Instagram Edits App!”
Marketing Blog
Grab Patrons’ Attention with These Videos!
Written by Julia GiantomasiPublished on April 11, 2025 Ideas for creating eye-catching short-form videos The average person spends more than 6 hours a day on the internet, and it’s difficult… Continue reading “Grab Patrons’ Attention with These Videos!”
Marketing Blog
Understanding the Algorithm
Written by Julia GiantomasiPublished on March 6, 2025 Plus, Tips for Optimizing Your Library’s Social Content Creating unique content is only half the battle of social media marketing, the other… Continue reading “Understanding the Algorithm”
Marketing Blog
Have Hashtags Gone Out of Style?
It’s finally time to break the news: Hashtags might not be what they used to be. Written by Julia GiantomasiPublished on February 13, 2025 Keeping up with what’s cool, what… Continue reading “Have Hashtags Gone Out of Style?”
Marketing Blog
How To Master Social Media Automation
Written by Julia GiantomasiPublished on June 27, 2024 We understand that time is of the essence and your library might not have a dedicated marketing team. That’s why social media… Continue reading “How To Master Social Media Automation”
Marketing Blog
Marketing Your Library on YouTube
Written by Julia GiantomasiPublished on April 11, 2024 YouTube has always been a platform for video content, but not many people stop to consider it as a marketing tool or… Continue reading “Marketing Your Library on YouTube”