marketing Archives

Written by Julia GiantomasiPublished on March 6, 2025 Plus, Tips for Optimizing Your Library’s Social Content Creating unique content is only half the battle of social media marketing, the other… Continue reading “Understanding the Algorithm”

We understand that time is of the essence and your library might not have a dedicated marketing team. That’s why social media automation could be the key to success in… Continue reading “How To Master Social Media Automation”

YouTube has always been a platform for video content, but not many people stop to consider it as a marketing tool or form of social media. The fact of the… Continue reading “Marketing Your Library on YouTube”

We understand that staff at your library may have a lot of priorities and tasks on their plate, and managing social media could seem overwhelming or not worth the effort.… Continue reading “Five Tips for Managing Your Library’s Social Media”

Instagram engagement is a calculation that shows what percentage of your followers interact with your content. This accounts for likes, comments, saves, or shares on a particular post in relation… Continue reading “How to Increase Instagram Engagement”

Creating video content can be a powerful marketing tool for your library to engage with followers on social media. However, marketing with intention and really understanding what makes videos successful… Continue reading “Avoid These Video Marketing Mistakes!”

Through advanced virtual meeting technology, email, and social media marketing, there are a number of ways to get in front of your patrons. These innovations seem to have pushed former… Continue reading “Mixing Old School Tactics with New School Trends”

SEO is a three-letter acronym that encompasses so many things. Standing for “Search Engine Optimization,” it’s the process of improving your website to increase its visibility through a Google search.… Continue reading “How to Improve Website SEO”

We recently wrapped up our statewide digital marketing campaign, “Life Happens @ Your Library.” This campaign was created because most people know that libraries are the place you visit to… Continue reading “Ten Reasons to Visit Your Local Public Library”