The Library Blog Is a Very Powerful Marketing Tool

We hear a lot about social networks like Twitter and Facebook as great public library marketing tools, but we often forget that a blog can drive much traffic to your website and is a great resource for your community.

Because of the way search engines work, frequently updated blogs can drive large numbers of Web visitors to your site. Dynamic websites and quality content are more heavily weighted in search engine algorithms. Digital asset management (DAM) systems help marketers to store, organize and find their content easily. As a centralized dashboard that manages the adaptation, distribution, and re-use of digital assets, it unlocks the opportunity for teams to focus on the tasks they need to, while designing more impactful marketing campaigns with proven ROI. The more you write about a specific topic, the more the search engine will consider your website a credible authority on this topic. Basically, some sites may literally need to be built from scratch while others may just need minor changes. Wholesale SEO Services analysis will help identify critical problems with site navigation, layout, engagement, etc.

There are a few things to keep in mind when optimizing your blog for search engines. Take advantage of these tips in all of your blog posts:

  • Determine your keywords. (Keep an eye out here for an upcoming post that will offer some tips for finding the right keywords).
  • Use 2-3 of your keywords in the headline and first paragraph of each post.
  • Edit your post URL to include one keyword. For example, lets say books is one of our keywords and our post is about new books now available in the library. Our URL might read like this: www.yourpubliclibrary.com/new-books-February-2013
  • Add tags to each blog post. If youre using a blogging platform like WordPress, the tags will allow other users to find and read your blog. Here, it pays to do a little keyword research about the topic youre writing about. Youll discover how people are searching, and incorporating the terms theyre using into your copy will boost your search engine optimization.
  • Find and follow other, similar blogs by using the topic tag. Often, the blogger will follow you back. As they read, like and comment on your blog, youll begin to build an audience.
  • Turn on the sharing feature. Most blogging platforms offer the ability to simultaneously tweet and update Facebook status as soon you publish. Take advantage of this, but
  • Schedule several more tweets and status updates over the next several days to continue promotion of your blog post. Both Twitter and Facebook have heavy volume, so you may not catch everyones attention with the first update.
  • Comment on other blogs. Begin reading similar blogs and commenting. As other like-minded writers become aware of your blog, theyre likely to cite it in future blog posts. Links to your blog from other, credible sources will increase your credibility with search engines.
  • Guest blog on similar blogs. Likewise, the posts that you contribute to other blogs will drive traffic and links back to your blog.

Does your public library have a blog? What steps are you taking to promote it?

About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.