Tips for Keeping Your Public Library Blog Current

One of the biggest challenges that people have when starting a blog is keeping it going. Its daunting: the idea that you need to create new fresh content several times a week. Even if you love to write, this can sometimes feel like a drag.

As Chris Abraham put it on an excellent Biznology blog post: Folks tend to have the zeal of the newly-converted when they first adopt social media into their communications, sales, and marketing plan; however, the truth of being a parent is that youre responsible for the welfare of an entitled ingrate for not just the first 18-years but for life and that can be dispiriting.

But, if you want to create a community, feeding the content animal is a necessity.

So how do you keep it up? Mark Schaeffer, author of Return on Influence, covers the five questions hes asked most often about blogging. Among his tips: Whenever you think of an idea, open your blogging software and write the headline right away. You dont need to write the post immediately, but recording the idea will give you a head start when you do sit down to blog.

Here are some tips to make blogging easier.

  • Use an editorial calendar (plan out a calendar of your topics)
  • Stay ahead of the game. Brainstorming ideas long before your deadline can take the pressure off.
  • Keep posts to 300 words or less. Its easier to read and less daunting for you.
  • Get visual. Post a video or a photo essay.
  • Do you always seem to get an idea for a great post whenever you dont have the laptop nearby? Use your phone to record your thought, either by leaving yourself a voicemail or using a recording app.

How do you handle writers block? Here are some good fallbacks:

  • Review a book.
  • Comment on recent news.
  • Share interesting content from around the Web.
  • Create a top 10 list (like Letterman; it can be serious or funny).
  • Search the Web for what should I blog about. Youll be amazed at the number of ideas.

About Tiffany McClary

Tiffany McClary is the Director of Communications, Marketing & Outreach for the New Jersey State Library. She coordinates marketing and public relations initiatives in order to enhance the reputation of the State Library, and promote the value of NJ libraries and the services and programs that they provide to residents.