Find out what makes Shorts unique and how libraries can use them By Julia Giantomasi Published December 10, 2025 Short-form videos have proven to be the most successful form of… Continue reading “A Guide to YouTube Shorts for Libraries”
Marketing Blog Archives
Marketing Blog
Five Free Library Content Ideas You Can Post This Week!
Five simple ways to boost your library’s social media game Written by Julia Giantomasi Published on November 13, 2025 Running out of ideas for your library’s social media feed? You’re… Continue reading “Five Free Library Content Ideas You Can Post This Week!”
Marketing Blog
The Secret to Social Media Hooks
A great hook makes someone pause and promises quality content. Written by Julia Giantomasi Published on October 8, 2025 Stop the scroll! Although the average attention span of a human… Continue reading “The Secret to Social Media Hooks”
Marketing Blog
Refresh Your Library’s Approach to Email Marketing
Tips to stand out in a subscriber’s inbox Written by Julia Giantomasi Published on September 16, 2025 Email marketing is a great way to reach your patrons directly, but it’s… Continue reading “Refresh Your Library’s Approach to Email Marketing”
Marketing Blog
How to Create Better Hyperlinks for Accessibility
Why NJ Libraries Should Ditch “Click Here” for Good! Written by Julia Giantomasi Published on August 6, 2025 We all want our library websites, newsletters, and social media posts to… Continue reading “How to Create Better Hyperlinks for Accessibility”
Marketing Blog
Spotify Playlists for Library Programs
A New Way to Engage Teens Online Written by Julia Giantomasi Published on July 9, 2025 Marketing tools for your library are not just limited to social media, print, or… Continue reading “Spotify Playlists for Library Programs”
Marketing Blog
Learn More About the New Instagram Edits App!
Find out if this new video editing platform is for your library. Written by Julia Giantomasi Published on June 3rd, 2025 In our last blog we gave you ideas for… Continue reading “Learn More About the New Instagram Edits App!”
Marketing Blog
Grab Patrons’ Attention with These Videos!
Written by Julia GiantomasiPublished on April 11, 2025 Ideas for creating eye-catching short-form videos The average person spends more than 6 hours a day on the internet, and it’s difficult… Continue reading “Grab Patrons’ Attention with These Videos!”
Marketing Blog, Services for Libraries
Featured Library Construction Bond (LCBA) Projects
Published on March 9, 2025 Reaping the Rewards of Construction We love shining the spotlight on NJ’s $125 million investment in public libraries! If your library received a Round 1… Continue reading “Featured Library Construction Bond (LCBA) Projects”
Marketing Blog
Understanding the Algorithm
Written by Julia GiantomasiPublished on March 6, 2025 Plus, Tips for Optimizing Your Library’s Social Content Creating unique content is only half the battle of social media marketing, the other… Continue reading “Understanding the Algorithm”