Marketing Blog Archives

Written by Julia GiantomasiPublished on February 15, 2024 Instagram engagement is a calculation that shows what percentage of your followers interact with your content. This accounts for likes, comments, saves,… Continue reading “How to Increase Instagram Engagement”

Written by Julia GiantomasiPublished on January 11, 2024 Creating video content can be a powerful marketing tool for your library to engage with followers on social media. However, marketing with… Continue reading “Avoid These Video Marketing Mistakes!”

Written by Julia GiantomasiPublished on November 16, 2023 Through advanced virtual meeting technology, email, and social media marketing, there are a number of ways to get in front of your… Continue reading “Mixing Old School Tactics with New School Trends”

Written by Julia GiantomasiPublished on October 12, 2023 SEO is a three-letter acronym that encompasses so many things. Standing for “Search Engine Optimization,” it’s the process of improving your website… Continue reading “How to Improve Website SEO”

Written by Julia GiantomasiPublished on September 14, 2023 We recently wrapped up our statewide digital marketing campaign, “Life Happens @ Your Library.” This campaign was created because most people know… Continue reading “Ten Reasons to Visit Your Local Public Library”

Written by Julia GiantomasiPublished on August 17, 2023 Even amidst this era of change across social media platforms, the one constant has been Facebook. It may not be as “cool”… Continue reading “Tips for Consistently Engaging Facebook Content”

Written by Julia GiantomasiPublished on July 13, 2023 As Twitter has undergone some changes over the past year, many social media users are looking for alternatives to use for short… Continue reading “Introducing Instagram Threads”

Written by Julia GiantomasiPublished on May 18, 2023 There’s a lot of information out there about what best practices are for social media marketing. Among the good tips that are… Continue reading “Busting Social Media Myths”

Written by Julia GiantomasiPublished on March 16, 2023 Even though short video form has become more popular in social media, that doesn’t mean traditional blogging has fallen by the wayside.… Continue reading “How To Be A Better Blogger”