Marketing Blog Archives

Written by Julia GiantomasiPublished on May 19, 2022 Social media platforms have increased in popularity, but that doesn’t mean the traditional blog is going out of style. According to Public… Continue reading “What to Know about SEO”

Written by Julia GiantomasiPublished on April 28, 2022 It’s no secret that the way the world communicates and operates vastly changed in the past few years as a result of… Continue reading “YouTube Marketing for Libraries”

Written by Julia GiantomasiPublished on March 24, 2022 There are many steps to redesigning or building a website, but luckily the Build A Better Library Website Bootcamp breaks down each… Continue reading “Achieving Library Website Accessibility”

Written by Julia GiantomasiPublished on March 3, 2022 One of the best forms of communication for your patrons and community at large is delivering news and updates directly to their… Continue reading “How to Send an Email Newsletter Your Patrons Will Read”

Written by Julia GiantomasiPublished on February 17, 2022 In the ever-changing landscape of social media and marketing, sometimes it’s good to have a refresher on the tactics to avoid. Being… Continue reading “Beware of These 5 Marketing Mistakes”

Written by Julia GiantomasiPublished on February 3, 2022 Tackling a website redesign for your library can be overwhelming but thanks to the Build A Better Library Website Bootcamp you can reference… Continue reading “Setting Up Website Navigation”

Written by Julia GiantomasiPublished on January 20, 2022 When your library has exciting news that you’d like to share with the media, a traditional press release remains the best way… Continue reading “Do’s and Don’ts of Press Releases”

Written by Julia GiantomasiPublished on December 16, 2021 Each social media platform has unique capabilities and demographics, but one thing that ties them all together is that they cast a… Continue reading “Instant Ways to Boost Your Audience on Instagram”

Written by Julia GiantomasiPublished on December 9, 2021 If your library website needs an update, the Build A Better Library Website Bootcamp is a great resource for each step of the… Continue reading “Creating The Ideal Website Layout”

Written by Julia GiantomasiPublished on December 2, 2021 The Institute of Museum and Library Services (IMLS), in partnership with Reinvestment Fund, have just released a new study entitled “Understanding the… Continue reading “Marketing Plan Guide for Public Libraries”