Written by Julia GiantomasiPublished on August 19, 2024 When Instagram Threads was introduced in July 2023 as a competitor to X (formerly Twitter), we summarized what the app offered and… Continue reading “Instagram Threads: A Year Later”
Services for Libraries Archives
Marketing Blog
How To Quantify Your Library’s Social Media Efforts
Written by Julia GiantomasiPublished on July 26, 2024 Coming up with what to post on your library’s social media platforms consistently is half the battle, the other half is figuring… Continue reading “How To Quantify Your Library’s Social Media Efforts”
Marketing Blog
How To Master Social Media Automation
Written by Julia GiantomasiPublished on June 27, 2024 We understand that time is of the essence and your library might not have a dedicated marketing team. That’s why social media… Continue reading “How To Master Social Media Automation”
Services for Libraries
Social Security Resources for NJ Libraries
Please see below for important Social Security Administration resources for library staff and social workers. As more libraries partner with schools of social work and have interns to help people… Continue reading “Social Security Resources for NJ Libraries”
Marketing Blog
Marketing Your Library on YouTube
Written by Julia GiantomasiPublished on April 11, 2024 YouTube has always been a platform for video content, but not many people stop to consider it as a marketing tool or… Continue reading “Marketing Your Library on YouTube”
Marketing Blog
Five Tips for Managing Your Library’s Social Media
Written by Julia GiantomasiPublished on March 14, 2024 We understand that staff at your library may have a lot of priorities and tasks on their plate, and managing social media… Continue reading “Five Tips for Managing Your Library’s Social Media”
Marketing Blog
How to Increase Instagram Engagement
Written by Julia GiantomasiPublished on February 15, 2024 Instagram engagement is a calculation that shows what percentage of your followers interact with your content. This accounts for likes, comments, saves,… Continue reading “How to Increase Instagram Engagement”
Marketing Blog
Avoid These Video Marketing Mistakes!
Written by Julia GiantomasiPublished on January 11, 2024 Creating video content can be a powerful marketing tool for your library to engage with followers on social media. However, marketing with… Continue reading “Avoid These Video Marketing Mistakes!”
Marketing Blog
Mixing Old School Tactics with New School Trends
Written by Julia GiantomasiPublished on November 16, 2023 Through advanced virtual meeting technology, email, and social media marketing, there are a number of ways to get in front of your… Continue reading “Mixing Old School Tactics with New School Trends”
Marketing Blog
How to Improve Website SEO
Written by Julia GiantomasiPublished on October 12, 2023 SEO is a three-letter acronym that encompasses so many things. Standing for “Search Engine Optimization,” it’s the process of improving your website… Continue reading “How to Improve Website SEO”